This case study examines how a large South Florida hospice organization used SIP trunking to reduce their network costs, improve communication between remote offices, and gain flexibility for future growth. They were using a complicated system with separate networks for voice and data that limited mobility and productivity. SIP trunking consolidated their voice, video, and data onto one network using a virtualized Avaya Aura platform. This provided savings through server consolidation and high availability while improving agility and scale. It delivered an immediate ROI through lower calling rates and on-net calling between locations.

1. Case Study SIP Trunking:
Study,
Large South Florida Hospice (Healthcare)
Anne L Coulombe
Solutions Management

2. Business Objectives
Reduce network costs
Reduce risk of equipment failure
Improve communication between
remote offices
Improve productivity of field staff Business
Future growth – investment Problem
protection It is too complicated for
midsized enterprises to
benefit from the latest
communication innovations
© 2010 Avaya Inc. All rights reserved. 2

3. Reason to Change
Separate network
for voice & data Mobile Office
UNPRODUCTIV
Workers
Complicated Workers
Communications
Communication
system with limited
VE
Regional Agents
scale (user Offices
UNSATIS
accounts)
ECTED
SFIED
DISCONNE
Home
H Customer
Limited mobility Offices s
features
Management of FRUSTRATED!
multiple end user IT
hardware
Insufficient
messaging mystem © 2010 Avaya Inc. All rights reserved. 3

4. Best Practices
In-depth discovery
Baseline current bandwidth
System failover for main site and all
remote locations
Integration of Microsoft AD for VM
Network monitoring software
Ongoing training of dedicated FTE
on IT staff
© 2010 Avaya Inc. All rights reserved. 4

5. © 2010 Avaya Inc. All rights reserved. 5

6. Virtualized Real-time Communciations
Avaya Aura™ System Platform
Open standards Platform
based Open Console
App App App
Virtualized Linux Linux Linux Linux
Format (OVF)
Hypervisor
Tested, Hardware
engineered
application
integration on
certified servers
Major
enhancements to
installation,
installation
serviceability Business as Usual
manageability Savings through High Agility and
server availability scale
consolidation
© 2010 Avaya Inc. All rights reserved.

7. Avaya Aura™ Midsize Solution just made
communications simpler (
(announced O t 2009)
d Oct
Avaya Aura™ System Platform virtualizes real-time
Powerful Applications…
core communications on a single server
Communication Manager/CM Messaging
SIP Enablement Services
App. Enablement Svcs. Midsize Solution
Utilities Server
(DHCP, HTTPS, monitoring, management) S8800 or S8510
Media Gateways
System Platform virtualizes real-time
core communications on a single server
+ Survivable Servers
(for each app) Up to
U t 2400 users, 1000 Integrated
I t t d
agents, 250 locations install, backup, upgrades
+ Embedded Secure remote monitoring High Availability
Survivable (SAL) backup server option
Servers
© 2010 Avaya Inc. All rights reserved.

8. Productivity Enhancing Unified
Communications Easy to Purchase
Avaya one-X® Avaya one-X® AES 5.2 Microsoft OCS
Communicator 5.2 Communicator 5.2 & Lotus Sametime
Available Optional Video W/Intelligent Presence Server Mobile Client
Avaya Aura 5.2
Standard or Enterprise Edition
Avaya one-X®
A X
Avaya IP Softphone 6
Extension Mobile 5.2
Provides IM capability to Cellular 8.0
© 2010 Avaya Inc. All rights reserved.

9. Value of SIP Trunking For
Savings from ….
– Compression
– Optimization of bandwidth
– Centralization
– Lower calling rates
– On-net calling between locations
g
– Reduced management
Immediate and automated business continuity
y
Handle unanticipated spikes in call volume
Geographic independence
Lower Avaya Aura™ costs
© 2010 Avaya Inc. All rights reserved. 9

10. PAETEC SIP Trunking Strengths
Simplified pricing
Complete solution
– Private IP backbone with Quality of Service
– Converge voice / data / internet, all on same facility
Real time routing and feature assignment
– Capacity planning
– Business continuity features
– Abbreviated dial plans and virtual telephone numbers
– E911 support across the enterprise
Recognized leader in SIP
– Atlantic ACM: Voice Value award
– Telephony Magazine: Most innovative product for SIP Trunking
© 2010 Avaya Inc. All rights reserved. 10

11. Customer Profile to Fund Upgrade
pg
3 Key Factors for Determining Savings
– Number of Trunks
– Number of Calling Minutes
– Number of Locations + Data and Internet Traffic
$15k a month network spend with equipment for services delivers 12 month
ROI for Option 1: Upgrade Avaya & Nortel
• Voice services (Trunking, Local, LD, Toll Free)
• Data and Security services (Managed VPN, Firewall)
• Internet
Multi-Site
Multi Site enterprises or Call Center will fund greater Avaya upgrade $ or
faster ROI
• Financial / Health Care
• Education / State – Local Government History of success in core
• Hospitality / Professional Services / Retail industry verticals
© 2010 Avaya Inc. All rights reserved. 11

12. Summary and Next Steps
Reduce cost of network and simultaneously
improve ability to recover from a disaster
Summary
y SIP trunking saves you money today
Trunk consolidation for voice, video, data
Think about how you can PLUG & PLAY COMMUNICATIONS
improve your network
i t k
Next Steps Think about applications
Talk with your business
partners
© 2010 Avaya Inc. All rights reserved. 12

13. Thank you!
y
Anne L Coulombe
coulombe@avaya.com
© 2009 Avaya Inc. All rights reserved. 13