Presentation slides from the Gamification in HR Summit 2014 in Paris. #GamifyHR
An Coppens held an interactive gamified workshop on how to think like a gamification designer when looking at implementing #gamification in your HR process
5. www.gamificationnation.com @GamificationNat #GamifyHR
The models
• 6 D gamification design framework – Kevin
Werbach
1. Design business objectives
2. Delineate target behaviour
3. Describe your players
4. Devise activity loops
5. Don’t forget the fun
6. Deploy the appropriate tools
6. www.gamificationnation.com @GamificationNat #GamifyHR
The models
• Mapping the player’s journey to mastery – Gabe
Zicherman
1. Find the target audience wants/ needs emotional
triggers ->emotional profile
2. Design challenges based on these triggers ->
emotional trigger challenges
3. Design rewards based on wants/ needs -> reward
structure
4. Design communication for platforms where your
target group spends time -> communication plan
5. Invite players to participate -> implement
communication plan and player registration
17. www.gamificationnation.com @GamificationNat #GamifyHR
Useful resources
• www.gamification.co
• www.enterprise-gamification.com
• Octalysis: www.yukaichou.com
• Wiki on gamification: www.gamification.org
• Courses: Coursera, Udemy, iVersity
• My blog and online courses:
www.gamificationnation.com
18. Thank you for playing
Have fun designing your gamified HR
processes
#GamifyHR
Notas del editor
Gartner says 80% of gamification efforts will fail due to bad design – so our mission today will be to beat the statistic and be part of the 20% that will work and deliver on it’s promise
Group exercise (ideal if seated at tables) – each table discusses what they want to focus on and picks a process)Why is it important?Depending on numbers in the room we can have a pitch or work with each table picking one topic.
6 D Design framework for Kevin Werbach – Gamification MOOC on Coursera
5 steps to mastery – Gabe Zicherman
Group exercise (ideal if seated at tables) – each table discusses what they want to focus on and picks a process)What are the business reasons for your gamification project, What are you fixing? How will you know when it is achieved?Compare notes with others in the room – sharing by table if feasible (runner with microphone?)
Around the table – decide on the target audience and their various wants/ needs/ behaviours/ likes/ dislikesThink demographic, think education, think hobbies, think work conversations,
Pick 5Ideally intrinsically motivational actions they are willing to doOnboarding – Novice | Problem solving | Expert | Master | Visionary
for novice, problem solver, expert, master, visionaryExample of HR recruitment journey application – interview – follow-up – offer – negotiation - hired
What are the various action steps, when do you receive feedback, when is there a win moment and when is there a lose moment or start over opportunityAssigning experience points
What would your target group consider to be fun?Know them, ask them, let them test it
Be mindful of technology and your audience’s ability to use itAlpha, beta, go live
Experts are very active online – twitter, LinkedIn groups, Facebook groupsThey are a friendly bunchSome of us also do it for a livingConferences like these are excellent to learn from other people’s experiences