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Grunig vs Cameron Reloaded

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Ana ADI
Ana ADI

The document discusses two major public relations theories: press agentry and two-way symmetrical. It provides examples of how each theory translates to current PR practice, including through new media. The document evaluates PR activities through the lenses of these theories and compares the advantages and disadvantages of each approach. It suggests preparing and presenting PR strategy recommendations based on this analysis.

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Grunig vs Cameron Reloaded pr| theory| pratice| web2.0
From me Present two major opposing public relations as pratice theories Provide new media examples Discuss how theories translate into current pratice Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
To you Evaluate current public relations activities through the theoretical lenses provided Compare the advantages and disadvantages of each theoretical approach Prepare, design and present your own strategy suggestions Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
4 models Press agentry Public information 2-way asymmetrical 2-way symmetrical (Grunig & Hunt, 1984) Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
Press agentry source receiver product promotion sport theatre Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
Here for the business Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
Public information source receiver government non-profits Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
Telling you a story to tell Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
2-way asymmetrical source receiver for-profit sector Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
2-way symmetrical group group Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
4 models (Grunig & Hunt, 1984) Press agentry broadcast? Public information 2-way asymmetrical 2-way symmetrical does it really exist? Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
variables include: internal and external It depends variables among which are external threats, competitive environment, public characteristics, issue under pressure, PR dept characteristics, (Cameron et al.,1997) dominant coalition stance etc... the 2-way symmetrical is an ideal of communication communication is by default asymmetrical accommodation advocacy 87 variables Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
References CAMERON, Glen T., CANCEL, Amanda E., SALLOT, Lynne M., MITROOK, Michael A., It Depends: A Contingency Theory of Accommodation in Public Relations., Journal of Public Relations Research, 1997, Vol. 9 Issue 1, p31-63 GRUNIG, James E. and HUNT, Todd, Managing Public Relations, Holt, Rinehart &Winston, New York, 1984 http://your.flowingdata.com/mentionmap/ http://twitteranalyzer.com/ Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com

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Grunig vs Cameron Reloaded

  • 1. Grunig vs Cameron Reloaded pr| theory| pratice| web2.0
  • 2. From me Present two major opposing public relations as pratice theories Provide new media examples Discuss how theories translate into current pratice Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 3. To you Evaluate current public relations activities through the theoretical lenses provided Compare the advantages and disadvantages of each theoretical approach Prepare, design and present your own strategy suggestions Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 4. 4 models Press agentry Public information 2-way asymmetrical 2-way symmetrical (Grunig & Hunt, 1984) Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 5. Press agentry source receiver product promotion sport theatre Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 6. Here for the business Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 7. Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 8. Public information source receiver government non-profits Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 9. Telling you a story to tell Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 10. 2-way asymmetrical source receiver for-profit sector Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 11. 2-way symmetrical group group Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 12. Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 13. Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 14. 4 models (Grunig & Hunt, 1984) Press agentry broadcast? Public information 2-way asymmetrical 2-way symmetrical does it really exist? Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 15. variables include: internal and external It depends variables among which are external threats, competitive environment, public characteristics, issue under pressure, PR dept characteristics, (Cameron et al.,1997) dominant coalition stance etc... the 2-way symmetrical is an ideal of communication communication is by default asymmetrical accommodation advocacy 87 variables Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com
  • 16. References CAMERON, Glen T., CANCEL, Amanda E., SALLOT, Lynne M., MITROOK, Michael A., It Depends: A Contingency Theory of Accommodation in Public Relations., Journal of Public Relations Research, 1997, Vol. 9 Issue 1, p31-63 GRUNIG, James E. and HUNT, Todd, Managing Public Relations, Holt, Rinehart &Winston, New York, 1984 http://your.flowingdata.com/mentionmap/ http://twitteranalyzer.com/ Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com