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Social media
strategy | policy | guidelines
a workshop for
by Ana ADI
4 (little) hours
1. starting point
2. social media assessment & strategy
3. Social media policy
4. monitoring
@ana_adi | www.anaadi.wordpress.com
part 1
@ana_adi | www.anaadi.wordpress.com
B4 web 2.0
@ana_adi | www.anaadi.wordpress.com
web as platform
dynamic
collaborative
opensource
user generated content
user generated functionalities
user directed content
@ana_adi | www.anaadi.wordpress.com
web 2.0
@ana_adi | www.anaadi.wordpress.com
After web 2.0
@ana_adi | www.anaadi.wordpress.com
Who/What is
Social Media?
@ana_adi | www.anaadi.wordpress.com
What makes social
media “social”?
@ana_adi | www.anaadi.wordpress.com
Aspects of Social Media
Communication
blogs|microblogs|social
networking| events |
information aggregators |
advocacy
Collaboration
wikis | bookmarking |
news |social navigation |
content management |
document management &
editing tools
Multimedia
sharing | streaming
Reviews
product |business |
community Q&A
Entertainment
viewing | gaming |virtual
worlds
Brand
monitoring
monitoring | metrics |
analytics
@ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com
What could work for a
library?
@ana_adi | www.anaadi.wordpress.com
What can
social media do?
@ana_adi | www.anaadi.wordpress.com
connect | amplify | feedback
@ana_adi | www.anaadi.wordpress.com
What do other
libraries do?
@ana_adi | www.anaadi.wordpress.com
Archives | Aggregate
@ana_adi | www.anaadi.wordpress.com
Blog | Bookmarks
@ana_adi | www.anaadi.wordpress.com
QR Codes | Tag clouds
@ana_adi | www.anaadi.wordpress.com
Photosharing | RSS
@ana_adi | www.anaadi.wordpress.com
Podcasting | Video Spoof
@ana_adi | www.anaadi.wordpress.com
part 2
@ana_adi | www.anaadi.wordpress.com
social media audit
@ana_adi | www.anaadi.wordpress.com
What does
UWS Library
currently do
online?
@ana_adi | www.anaadi.wordpress.com
1. identify what are the social media presences of UWS Library?
2. analyze their form, content, strategy.
3. determine their objectives.
4. compare the objectives you identified with those that you know.
5. suggest improvements
@ana_adi | www.anaadi.wordpress.com
part 3
@ana_adi | www.anaadi.wordpress.com
policy vs. guidelines
@ana_adi | www.anaadi.wordpress.com
Why need a policy?
http://www.slideshare.net/socialmediainfluence/social-media-screw-ups
@ana_adi | www.anaadi.wordpress.com
What should a
social media policy
cover?
@ana_adi | www.anaadi.wordpress.com
1. expectations
2. disclosure
3. training
4. Company time
5. ownership
6. technology
7. escalation
8. consequences
@ana_adi | www.anaadi.wordpress.com
what are
social media guidelines
for?
@ana_adi | www.anaadi.wordpress.com
1. purpose
2. tone (voice/messaging)
3. participation
4. response (how To)
5. disagreements & negative
commentary
6. responsibility
7. idea sharing
@ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com
things to consider
authenticity
Transparency
access
@ana_adi | www.anaadi.wordpress.com
1. draft a social media policy for UWS Library.
2. Draft a social media guidelines for UWS Library.
3. discuss formulations and challenges.
@ana_adi | www.anaadi.wordpress.com
team 1: http://socialmedia.policytool.net/
Team 2: http://socialpolicygenerator.com/
Team 3: http://socialmediatoday.com/tompick/191412/how-write-
social-media-policy and World Wide Web expectations
@ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com
Mic Adam, 2010
part 4
@ana_adi | www.anaadi.wordpress.com
Are you actually
listening?
@ana_adi | www.anaadi.wordpress.com
your social media
objectives will tell
you what you need to
monitor
@ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com
Let’s put it the
strategy and policy
into practice!
@ana_adi | www.anaadi.wordpress.com

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UWS Library Workshop