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How to rank google documen sharing
1. Have you ever wonder how people, corporations, and many websitesland on the
first page of Google. When I use Google, I use to think that whatever I was searching
for and whoever popped up first knew the most about that topic or was some type
of expert. Don't you wish there was a way to get your business on the first page
without figuring out and understanding the way SEO (search engine optimization)
works?
Ever since Google started giving more and more attention to its various results, you
now have a great opportunity in front of you to make this happen and get your
content to the top... by using VIDEO CONTENT
Many studies have shown that videos are over 60 times more likely to appear on the
first page of search results in Google as part all the various results.
The disadvantage is that this pushes down web pages that your usually use to
seeing... the advantage is if you take action on the opportunity that video content
gives you... just imagine how powerful it would be for your video to show up before
web pages... and especially on the first page of GOOGLE!. Not only does this help
brand your name, but also gives you an incredible advantage over your competition.
But you have to do more with your videos than just create, edit and upload. There
are some very specific steps you MUST TAKE ACTION ON...
Step #1: Upload videos directly to YouTube which is a part of Google
This won't guarantee you first-page results, but what will happen is that Google will
index your video if you upload it through YouTube.
Why???... Because Google owns YouTube!!!
The only disadvantage is that this won't accomplish your SEO goal of driving more
clicks/visits to your site because anyone who clicks on a result on YouTube will get
sent to your YouTube channel and not your site.
By no means is this a successful SEO strategy... but it doesn't end here...
Step #2: Embed the video onto your website
What you have to do is embed the video on your site like SEOmoz
By embedding videos onto your website it will help get the videos more views.
Understand that this is important for Google algorithms because they want to know
how many times a video on YouTube has been watched...
When this happen the views from your video on your site will get included the
Google algorithms tally. Note for thought, almost all of the videos that Google show
on its various searches are from YouTube!!!
2. There are exceptions, however:
Step #3: Embed videos on pages with text
To help search engines like Google get a better understanding of what the content is
all about, make sure you are putting copy on the page.
There are two easy strategies for doing this
First, write an introduction to the video that goes before the embedded video:
The other strategy is to put the transcript on the page, too:
You can insert the transcript under the video. You can get the transcript by using a
service like SpeechPad. You are also going to use the transcript on YouTube, so save
the transcript as a txt file.
Step #4: Create a video sitemap
Don't worry about strict video content to get indexed. Google recognizes many
formats for videos such as power point presentations, screen captures like Screenr
or Screen-o-matic, and slide shows.
The problem with Google is it won't see your video content. This means it searches
for other ways to determine what your video is all about. This is where video SEO
takes its role...
Traditionally, Google reads a page of content to figure out how to index it. But
Google, though it is trying, can't fully read Flash, so the content in the video remains
invisible to their spiders. That means you need to submit your video to Google using
a Video Sitemap found at their Webmaster Tools site.
Here is an example:
Step #5: Focus on long tail keywords
The video title is important. Google is most interested in your title when it comes to
having to search. Pretty much... your the title and search term needs to match your
video title!!!
3. In the above search I typed in "how to buy an iPad." The title influences the search
rankings, as well as the description tag so make sure you fill those in as well.
And just like normal SEO, it's much easier to rank videos for long tail keywords, so
focus on thehm instead of going after generic keywords like "credit cards".
Here are some examples of keywords I could go after with my Quick Sprout Traffic
System video:
â� Traffic System
â� Quick Sprout Traffic System
â� SEO Training
â� Online marketing training
Once you figure out the keywords you want to rank for, make sure you video title
and descriptions match them, as it will be very difficult to rank them if they don't.
Step #6: Create a YouTube channel
If you don't already have one, create a YouTube channel... and make sure you create
a channel name that is related to your industry. You can even go as far as creating a
channel name that has your keyword in it.
In the example above you might say "SEO Training and Marketing." Not many names
will be available, so this will take some time. And don't forget that there is a
character limit to the channel name, which seems to be about 30.
The fastest way to get the keyword loaded copy is to upload the transcript to
YouTube. The procedure is pretty straight forward... you just upload it like it was a
caption:
The reason this is important is because all of your keywords are in that transcript,
which then gets indexed by Google
Enter the keyword in the title, description and keyword tag, and now start building
links to it.
Step #7: Build backlinks to your video
If you want to build links to your video I recommend that you follow these 10
advanced techniques of getting authority links and these link-building tactics. If you
want to be lazy about your link building, you could use Fiverr.
Fiverr is a site where people will do just about anything for $5, like dance in spandex
and sing happy birthday messages.
4. But that's not what you need!
What you need is to look for the Fiverr profile "social_bookmark".
Once you give him the keyword and URL and pay him $5, he'll get backlinks to your
YouTube video.
In about a week he'll be finished, even giving you a report with all of the links.
The amount of time that it takes for your video to actually rank, however, may take
anywhere from a week to three weeks after the back links have been added.
So in total you could be ranking in one month, but you probably won't rank as high
as you would like as the links that you'll get from Fiverr won't be as high in quality.
Which is why I recommend that you ideally try to build them manually.