2. •Spanish casual jewelry company
•Started in the 1920s as a family-owned
company, based in Barcelona
•TOUS has evolved as a global jewelry and
accessories brand
•Today, the second generation of the TOUS
family infusing new breath into the brand while
staying true to TOUS’ heritage of chic,
sophisticated design
•The company’s trademark, a little stylized
bear, which quickly became a status symbol in
Spain

3. 260, Regent Street
London
TOUS has just finalized its entry in
to the London market.
LOCATION: at the junction of Regent
St and Oxford St, which is one of the
world’s most prestigious retail
areas.
With more than approximately 300 m
of floor space
Tous implant a new look in this
store. It’s a CONCEPT devised by
window-dressers, interior
designers and designers, that have
more than 20 years of experience.
The GOAL of this new look is to
convey the value of the brand in
very comfortable surroundings.
RESULT: the new store has larger
floor spaces, which allows greater
display space for jewelry and
accessories, so that clients can
feel comfortable throughout the
buying process

5. STORE STRUCTURE
•Divided into
two floor
• Open back
window,
showing all
structure in
• no closed
store
rooms, opened
• Simple walls
structure
• loft
distribution

6. PROPS Full-service bar
(showcased-table and
chairs)
This technique by
creating a “residential”,
to make people feel at
home
Display cases table
made of new dark
wood, with own
lighting points
The store’s priciest
goods showcased in
wall-mounted display
cases

7. details
• No mannequins,
jewelry hangers
• pictures of the
designer and Kylie
Minoge, providing
personality and
family sense
• natural flowers, as
furniture
• back area,
simulating a living
room, to receive to
vip customers
• bear shape in every
detail

8. MATERIALS AND COLOR PALETTE
• BASICLY
MODERN
MATERIALS
• CLASSIC SIMPLE
DESIGN
• SOFT LOOK
• SOPHISTICATED
• WOOD
• SILVER
• GOLDEN
• BLACK
• …warm colors

9. LIGHTING, SCENT AND MUSIC
Soft lighting: halogen
lamp, track system in
showcase area
Vanilla and new wood
smelling
Soft Classical music

10. ACHIEVEMENTS
• concept of simplicity, quality and
elegance
•environment plays with all of sense
•Luxurious appearance
•Affordable jewelry pieces
• classy environment
• comfortable surrounding, to make
people feel at home