This presentation is about the colgate industry - its kind of market with respect to colgate. How the competition is? How the profit margin and variable costing is for a tooth paste industry is?

2. Project
on
Toothpaste
Industry

3. Why toothpaste industry is
oligopoly?

4. Colgate with their competitors
TYPE COLGATE COMPETITORS
VANILA VARIANTS Colgate strong teeth
200gm-Rs.72
Pepsodent germi check
200gm-Rs.70
GEL VARIANTS Colgate max Fresh
150gm-Rs.75
Close up 150gm-Rs.75
Pepsodent centre fresh
150gm-Rs.75
WHITENING VARIANTS Visible white 100gm-Rs.79
Max white 150gm-Rs.70
Pepsodent whitening 150gm-
Rs.70
GUM CARE
VARIANTS
Colgate sensitive 80gm_Rs.90
Colgate sensitive pro relief 70gm-
Rs.95
Colgate total 150gm-Rs.92
Sesodyne 80gm_Rs.98
Pepsodent G 80gm Rs.45
Pepsodent sensitive 80gm-
Rs.90
Oral B prohealth 140gm-Rs.98

5. Game theory

6. Whether Colgate IS
competing on price?

7. http://www.you
tube.com/watc
h?v=R347lsr23X
8

8. Colgate is in problem……?

9. Market Strategy of Colgate
 In India P&G targeted on Colgate Palmolive
 P&G launched its new toothpaste in July 29,2013 and that time
market share of Colgate decreased by3%
 Colgate announced capacity expansion plans in India by
opening its fifth facility in the country to take over P&G
 Colgate came up with its 3 new product
 Optic White
 Crystal mint
 Colgate sensitive
 The Demand of Colgate sensitive bring Colgate again into its
position

10. P&G against Colgate
Colgate P&G
Sonam Kapoor Madhuri Dixit
April 2013 July 2013
Colgate Visible White
Whiter teeth
Oral-B Pro Health
Multiple therapeutic properties

11. Profit Margin of Colgate ##
2012-13 2011-2012 2010-2011
Total Sales 3,324.21 2,805.55 2,382.96
Total
Expenditure
2,484.81 2,158.05 1,801.41
Net Profit 498.03 446.25 402.63
Profit Margin 14.98% 15.90% 16.90%
In crores
Note - Profit margin decreased because of they increases their
marketing and promotion expenses by 31%

12. Variable Cost
2012-13 2011-2012
Raw Materials 1,227.99 1093.57
Power & Fuel Cost 19.58 17.07
Employee Cost 249.43 215.61
Other Manufacturing
Expenses
27.82 25.70
Selling and
Administration
Expenses
345.00
288.00
Advertisement expenses 490.00 412.00
Miscellaneous
Expenses
124.76 106.39
Total variable cost 2,484.81
2158.05
In Crores

13. How exchange rate affects
Colgate Industry ?
# Let the imports quantity be constant
March 2013 March 2012
Import of raw material 112.65 85.51
Import of finished goods 25.85 24.53
In crores
In March 2012, 1$ = Rs 50.34
In March 2013, 1$ = Rs 54.40

14. Environmental Factors

15. Environmental Negative Impacts On a Global Level
Deforestation
Colgate consumes approximately 0.2
percent of the combined palm oil output of
Malaysia, Indonesia and Thailand
Source - <a href="/wiki/Palm_oil"
title="Palm oil">palm oil</a>
 loss of natural habitats of critically endangered
species
 Increased greenhouse gas emissions
 Hazardous waste

16. Step Taken Towards Environment by Colgate
 Protecting the environment by planting more trees
 They have environment policy in their company for protecting
an environment
 They are using high technology for cleaning waste
 They are organising awareness programmes to save
environment
 They follow the rules and schemes of Government towards
environment

17. Future prospect
• Currently, toothpaste enjoys a country wide penetration level of 55 %
•15 % of them brush twice a day
•The oral care industry in India is worth Rs. 5,400 Cr. annually & comprises of:
1. Toothpastes: 60 %: Rs. 3,240 Cr.,
2. Tooth powder: 23 %: Rs. 1,242 Cr.,
3. Toothbrushes: 17 %: Rs. 918 Cr.
• The per capita consumption in India stands at 127gms/year.
• Now also traditional materials like neem and tobacco are popular for
cleaning teeth in the rural areas
Source - http://www.sanasecurities.com/top-story/future-prospect-indian-oral-care-industry

18. Presented by : Abhishek Sharma
Abirami K
Addagarla Aneesh
Anagha Jayakumar
Ankit S Nair
Aravindhan S
Ashwin Devdas
Aswin Nambiar
Athul Ayyappan
Champa P R
Chikkam Alekhya Sai
Danny Varghese
Deepak Sakhtivel S
Thank you