Communications providers have long put the physical fulfillment solutions on the back-burner compared to their network service counterparts – and while network performance and consistency is critical – CSPs are neglecting the cost and operational savings enabled by streamlining their CPE and accessory sales. Too often CSPs are tying up millions of dollars in inventory to ensure no stock out situations instead of streamlining and understanding their inventory picture to better allocated that capital elsewhere.
Slow, inefficient, & costly supply chain responses to changing market dynamics
Too many resources allocated to costly error-prone manual supply chain processes & poor customer service levels
Knowing where to best place inventory; Over/under utilization of supply chain assets
Lack of visibility and certainty over supplier spend and performance; Limited business intelligence for decision making
However, its one thing to understand the need to change supply chain processes, its yet another to implement them successfully. Companies today still struggle with some significant challenges, and these challenges have substantial impacts financially. We already previously identified the fact that Retailers today see lead times as long as six to ten months, forcing vendors to make significant bets on inventory, consumer trends and distribution methods—bloating supply network with a stockpile of $1.2 trillion in excess merchandise. At the same time, retailers lose a staggering $93 billion in missed sales every year, simply because they don’t have the right products in stock to meet customer demand. Value of excess merchandise stockpiled in supply chains configured to account for those long lead times is over a trillion dollars.
Communications providers have long put the physical fulfillment solutions on the back-burner compared to their network service counterparts – and while network performance and consistency is critical – CSPs are neglecting the cost and operational savings enabled by streamlining their CPE and accessory sales. Too often CSPs are tying up millions of dollars in inventory to ensure no stock out situations instead of streamlining and understanding their inventory picture to better allocated that capital elsewhere.Slow, inefficient, & costly supply chain responses to changing market dynamicsToo many resources allocated to costly error-prone manual supply chain processes & poor customer service levelsKnowing where to best place inventory; Over/under utilization of supply chain assetsLack of visibility and certainty over supplier spend and performance; Limited business intelligence for decision makingHowever, its one thing to understand the need to change supply chain processes, its yet another to implement them successfully. Companies today still struggle with some significant challenges, and these challenges have substantial impacts financially. We already previously identified the fact that Retailers today see lead times as long as six to ten months, forcing vendors to make significant bets on inventory, consumer trends and distribution methods—bloating supply network with a stockpile of $1.2 trillion in excess merchandise. At the same time, retailers lose a staggering $93 billion in missed sales every year, simply because they don’t have the right products in stock to meet customer demand. Value of excess merchandise stockpiled in supply chains configured to account for those long lead times is over a trillion dollars.60% - “Inbound Transportation Management: The Convergence of Planning, Optimization and Dynamic Execution” Aberdeen Group, February 2011
The evolution of fulfillment and the supply chain is similar in most industries and telecom is no exception. When originally pressed to provide product fulfillment services, organizations usually attempt to handle it internally first. After some time they decide the hassle and effort isn’t worth it and they turn it over to an outside specialist. Finally, they realize that certain parts of that service are highly valuable and they move to re-acquire those pieces of the supply chain.The first pass at handling fulfillment of any equipment, including customer premise equipment (CPE), is usually to attempt to handle it completely within the four walls of the organization. There is usually a grass-roots effort to pull some capability together and over time many of these organizations evolve into groups with a considerably amount of efficiency. At some point though, the internal cost of managing custom software, owning or leasing facilities and managing part-time help get to be a burden on an organization that is focused on selling primarily, not shipping product.The second evolutionary phase introduces the idea of outsourcing, taking certain pieces of an organizations business and turning those over to an outside ‘expert’ who specializes in that piece of the business. In the case of fulfillment and shipping services these ‘experts’ are many times called Third Party Logistics Providers (3PL). In the telecom industry the outsourcing of CPE began to permeate in the early 1990’s about the same time that Caller ID boxes were coming into vogue. Sales of CPE equipment skyrocketed once invoicing for the equipment could be placed directly on the consumer telephone bill.The final phase tends to be re-examining the fulfillment end of the supply chain and looking for opportunities to bring the ‘value’ components of the supply chain back within the organization’s four walls without having to deal with the overhead and management issues that were encountered in the first phase. Technology is the ultimate enabler of this phase.
Compounding the problem with the scenarios we’ve seen is that once control of the ‘value’ components of the supply chain is given away, the external partner(s) no longer has any incentive to continue to drive cost out of the supply chain. They are also now in control of the fulfillment end of the supply chain and will look to take margin wherever and whenever they can do so. Partners typically don’t possess the domain knowledge required to deftly handle the kind of decisional logic that a CSP has to manage. They also have sometimes hundreds of other clients that they are trying to become embedded with as well which sometimes divert their focus from the things a CSP needs to accomplish. Partners many times also need to add a large number of ‘client services’ personnel to work with clients like service providers in order to overcome their antiquated and stretched IT system capabilities. Bringing the ‘value’ back into the four walls of the CSP almost guarantees the ability to reduce headcount needed at the 3PL partner at the same time increasing order efficiency and accuracy.
The order hub extends to physical inventory and asset management as well. Order management provides the core capabilities needed to implement this strategy. All participants in the supply chain are integrated through the order management hub making global supply visibility into global inventory levels, item and shipment details and advanced sourcing logic – regardless of which participant physically possesses the inventory.This capability is available across all sales channels and systems – even those outside the four walls of the enterprise including partners, resellers, suppliers, etc. allowing all participants in the supply chain to work at maximum efficiency.
These capabilities enable the cross-channel order management solution to provide a real-time response to an allocation request and provide it based upon the most optimum method for fulfillment. And when an issue is encountered, it has the ability to re-prioritize and re-plan the shipment while providing notification and status back to the organization or even the end customer.This opens up all sorts of opportunities for cross-channel fulfillment – buy online, return to the store; buy online, pickup in the store, buy in the store, drop-ship to the home, buy in one store, pickup in another, etc.The customer doesn’t care where the inventory is – if it’s not in their hands. Being able to get it in their hands in the most expeditious and convenient manner is what the customer does care about.
The benefits of IBM Sterling inventory synchronization include intelligent sourcing of the supply preventing stock out issues and allowing a complex fulfillment network from a combination of in-house, outsourced, partner warehouse, retail and drop-ship options to allow the highest possible customer experience level.Key capabilities of the solution include:Global, Multi-Site Visibility - View inventory at all network locations. Real-time Available-to-Promise - Provide accurate, global inventory availability in real-time through any order capture or customer interaction environment. Supply Chain Network Inventory Monitoring - Gain visibility of all supply and demand across variable time horizons. Monitor net availability positions and establish re-order points and manage back-orders. Supply Chain Network Inventory Updates - Receive and update inventory snapshots from individual locations and/or individual adjustments as they occur. Flexible Segmentation of Inventory - Easily configure inventory categories and flexibly model your distribution environment. Inventory Reservation - Manage inventory against user-defined segments and reserve inventory against quotes or draft orders to ensure commitment. Supply Chain Event Management - Flexibly manage exceptions in inventory levels, movements and late receipts; and proactively resolve problems. Analytics - Provide reporting and analytics infrastructure for defining, tracking and managing to metrics.
While we have been discussing the automation and visibility of the supply chain, primarily within the automate section of this slide, IBM has extensive supply chain capabilities in optimization and analysis of the supply chain.Only IBM Supply Chain Management can deliver a Comprehensive, Integrated Solution to Optimize, Automate, & Analyze across the supply chainNo other vendor offers an integrated solution across the supply chain, including:Production Planning/Network Optimization, Inventory Optimization & Assortment Planning, Transportation Optimization/Planning, Order Lifecycle Management, & Inbound Transportation ManagementIBM combines the breadth and depth of services, software and hardware capabilities with the experience and ability to provide an integrated solution to manage and optimize all areas of the supply chainIntegrated with other Smarter Commerce Buy Solutions