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What is analytics seo
1. Optimise the way you Optimise
With a world-class SEO campaign management platform
Analytics SEO Limited
Ground Floor
136-138 Holly Road
Twickenham
TW1 4HQ
UNITED KINGDOM
T: +44 (0)208 977 4465
WIASEO2012v1
E: feedback@analyticsseo.com
2. What is Analytics SEO?
Analytics SEO is time-saving, money-saving SEO software that works for all websites great and small.
It features Google Analytics® integration which gives you SEO insights and analysis that other ordinary SEO tools cannot match.
It provides you with all the SEO advice, data and tools you’ll need to close the rankings gap between you and your competitors.
Who is it for?
It’s for anyone with a business website.
If you run a business website, Analytics SEO will help you make more money.
If you are a marketer running SEO campaign, Analytics SEO will make your life easier. If you run an SEO agency, Analytics SEO will save you
time and money, increase the success rate of your sales pitches and make your customers happy. If you are a webmaster, Analytics SEO has
a suite of tools that run automatically for you, so you do less running around.
Whatever you do, if you run Google Analytics® on your website, then you need Analytics SEO running your SEO campaigns.
What will it do for me?
Will it automate key SEO tasks every week? Yes
Does it benchmark and track my competitors? Yes
Can it help me piggyback off my competitors’ SEO campaigns? Yes
Can it help improve my search engine rankings? Yes
Could it help me make more money from my website? Absolutely, Yes
How easy is it to get started?
It takes just 2 minutes to setup. You simply:
Add your domain
Select some search engines (for keyword ranking checks)
Add up to 5 competitors’ URLs
Connect Google Analytics® to Analytics SEO
Select your monitored keywords
Then watch as the data starts to come in.
It’s so easy in fact, that if you really are too busy to do it yourself; we’ll even set it up for you at no cost at all.
Once you are started, Analytics SEO runs automatically for you. It notifies you of key events, it recommends actions, and it helps you make
the right SEO decisions.
Ask about our Free Trial or sign-up online (www.analyticsseo.com/pricing-plans)
Analytics SEO Limited
Ground Floor
136-138 Holly Road
Twickenham
TW1 4HQ
UNITED KINGDOM
T: +44 (0)208 977 4465
WIASEO2012v1
E: feedback@analyticsseo.com
3. Proven 5 Stage SEO Process
Analytics SEO automatically creates a continuous virtuous circle of improvement that delivers more visitors and conversions by helping
your site compete more effectively in the organic Search Engine Results Pages (SERPs).
Analytics SEO automatically monitors changes in your website visits and user behaviour from Google Analytics®. It couples this data with its
own unique algorithms and programmes to support more effective SEO decision making.
This is an online service available 24/7 x 365 days per year. It is updated daily and is designed to keep you up to speed with the latest
thinking and advice in SEO.
10 Data Sources feeding 82 components!
PLUS: Our own spidering, keyword ranking checks and other proprietary software
Analytics SEO Limited
Ground Floor
136-138 Holly Road
Twickenham
TW1 4HQ
UNITED KINGDOM
T: +44 (0)208 977 4465
WIASEO2012v1
E: feedback@analyticsseo.com
4. Site Audit
Daily Site Monitoring
Analytics SEO runs daily to let you know your current competitive position.
This helps you gauge how much SEO effort you need to make to achieve your goals. It automatically makes recommendations and alerts
you to changes in your competitive position:
Overall SEO Score and commentary
Competitive Site Audit
Home Page speed comparison
Good practice setup checks – Custom 404, Sitemaps (HTML and XML), Canonical
domain checks, Robots.txt
Google® Page Rank comparison over time
Pages indexed in each search engine
Deep link ratio
Inbound link quantity comparison
Inbound link quality comparison
Rate of link growth
Inbound links by referring domains, # IPs and C-Class subnets
Objectives
Keyword Research & Competition
It’s not difficult to rank well for your company name, domain name or branded
products. Real SEO progress is made when you start to rank for highly competitive
relevant generic terms that are used by large volumes of buyers.
Analytics SEO splits out branded and generic keyword rankings, keyword potential
and keyword visits, so you know the real gap between you and your competitors.
Automatic keyword suggestion
Keyword ranking history
Average weighted keyword ranking
Keyword potential – identifies which keywords could bring you the most
visits and conversions
Keyword visits history
Visits and conversions split by branded and unbranded keywords
On-site Optimisation
Analytics SEO Limited
Ground Floor
136-138 Holly Road
Twickenham
TW1 4HQ
UNITED KINGDOM
T: +44 (0)208 977 4465
WIASEO2012v1
E: feedback@analyticsseo.com
5. SEO Advice and SEO Monitoring
Build a better website with great content that users love.
Easy to say, harder to do! Not with Analytics SEO! Analytics SEO
automates mundane website maintenance!
It suggests structural and content optimisation techniques, and frees up
your time to focus on the user experience, content creation, external
relationships and link building.
Analytics SEO helps you build a better website for users and for search
engines.
Automatic weekly checking for site problems:
Robots.txt validator
XML and HTML sitemap validator
Dead link checker
301s and 302s
5XX errors
Missing alt tags
Site structure report to identify duplicate and
missing meta data
Friendly URL checker
Unindexed pages report
Thin content (low text count)
Analytics SEO Limited
Ground Floor
136-138 Holly Road
Twickenham
TW1 4HQ
UNITED KINGDOM
T: +44 (0)208 977 4465
WIASEO2012v1
E: feedback@analyticsseo.com
6. Off-site Optimisation
Find Quality Link Partners
Your website is only as good as the company it keeps.
Once you have built a great website, use Analytics SEO to find and get links
from thousands of other quality websites.
Piggyback off your competitors’ SEO campaigns and find thousands of
campaign and keyword specific link sources.
Then use the in-built SEO project management software to target:
Educational and Government links
Blogs and related websites
Niche directories and niche forums
Free Article, PR and Newswire services
Social networking sites
Automatically checks when links are live
Link churn – recover lost inbound links
Analytics SEO Limited
Ground Floor
136-138 Holly Road
Twickenham
TW1 4HQ
UNITED KINGDOM
T: +44 (0)208 977 4465
WIASEO2012v1
E: feedback@analyticsseo.com
7. Measure SEO Success
In addition to a great range of SEO reports, graphs and tables, Analytics SEO features unique SEO productivity and measurement tools
which save time, money and resources, increasing your return from each SEO campaign.
Analyse Progress to Target
Track organic search traffic and conversions over time against your
target and campaign start position and measure up to 7 KPIs on your
dashboard
Set up to 3 KPIs (using Google Analytics® metrics) and get alerted
when your targets are exceeded or falling behind plan
Analyse and report on campaign ROI
As we import Google Analytics data daily, we analyse this data like never
seen before in order to provide you with valuable insights into your SEO
campaigns. You can:
Analyse Month on Month changes
Compare PPC and SEO campaign performance
Easily produce a report (within a few seconds showing your
clients their ROI over time during the campaign)
Measure:
o Visits (broken down by brand/non-brand and search
engine)
o Bounce Rate over time
o Impressions
o Click throughs
o Cost per click
o Cost per conversions
o Conversions
o Goal revenue
o E-Commerce revenue
o MOM changes
Analytics SEO Limited
Ground Floor
136-138 Holly Road
Twickenham
TW1 4HQ
UNITED KINGDOM
T: +44 (0)208 977 4465
WIASEO2012v1
E: feedback@analyticsseo.com
8. Built in Project Management functionality
The platform will generate automated routine tasks for
each campaign and provide tools to help you prioritise
those tasks.
However, you can also add custom tasks and notes to
track SEO activity and website changes against results
With this detailed inbuilt project management
functionality, you can:
Assign tasks to other team members (and
automatically notify them of such)
Set start dates and due dates
Assess which task are being completed on time
and which are lagging behind schedule
Identify process bottlenecks
Report to clients on completed and planned tasks
View all your tasks for all your campaigns in one place!
Assess whether you’re over-servicing clients or running profitable campaigns
Add very detailed notes on each task to gain granular visibility into the campaign’s timeline
Analytics SEO Limited
Ground Floor
136-138 Holly Road
Twickenham
TW1 4HQ
UNITED KINGDOM
T: +44 (0)208 977 4465
WIASEO2012v1
E: feedback@analyticsseo.com
9. Support & Productivity Tools
We believe running an SEO campaign should be as easy as managing any other marketing campaign. The Dashboard, Project Management
and Community features are all designed to accelerate your success and improve your profitability. We also provide:
Free lifetime training and support
A 150+ page detailed user manual
Tutorial videos
Weekly training webinars
Driving SEO Effectiveness
Every task is automated so you do not have to worry about manually running reports every week; you can simply login 24/7 and
check the latest progress
Each SEO task is unique to your site and only appears when there is something the system has flagged as needing attention
Every task on the system comes with context sensitive help and links to the Analytics SEO blog or external websites for more help
There is a growing selection of “How-to” videos which explain all the key aspects of the system
Key Benefits:
SEO Tools available 24/7 x 365 days a year
Nothing to download - get up and running in less than 5 minutes
Data is automatically updated daily, once your SEO campaign is setup
Google Analytics® integration for better informed SEO decisions
Mix data sources into detailed components for better SEO insights
Link your website and SEO activities to results so you can track which actions lead to the best results
Stay one step ahead of the competition by piggybacking off their SEO campaigns
Plan and manage an SEO campaign, whether you are a
marketer or an experienced SEO looking for an easy way
to project manage lots of client sites
Free API use
Free whitelabel version available for SEM agencies
Free use of an SEO lead generation tool
(http://howgoodisyourseo.com) which has generated
over 10,000 for our agency partners and which can also
be white-labelled
Analytics SEO Limited
Ground Floor
136-138 Holly Road
Twickenham
TW1 4HQ
UNITED KINGDOM
T: +44 (0)208 977 4465
WIASEO2012v1
E: feedback@analyticsseo.com
10. Worldwide reach
Analytics SEO is also available in French, Hebrew, Norwegian and Swedish (and will be translated into more languages soon!)
It is used by agencies and in-house SEO teams throughout the world. We have had customers in every continent and many have
been kind enough to provide us with testimonials. Here are some examples:
“The tools available within the Analytics SEO dashboard are nothing short of revolutionary…. We can now manage more clients,
give them better results and more importantly offer a much better service than our competitors.” – Andy Calloway, Director,
Calloway Green.
“… a product that is continuously evolving, almost weekly, with the best customer service and support experience we've ever
had…” – Mark Haller, LogicSpot
“It's solved all our internal problems. It saves hours of time and money every month; and is already helping us to win more
business…” - Alexander de Albuquerque, DOT Search Group
“There are so many good things I could say about this software and I could write for a fortnight on all the features…” - Grahame
Anderson, Sales Director, Toltech Internet Solutions
SEO Packages
Self-Managed Services – 24/7 * 365 access to your website and SEO data. Prices start from £99 + VAT per month for 5 websites, but
average out at around £10-13 per domain per month.
GBP (£) FREEMIUM SME PRO PRO+ PRO++ AGENCY ENTERPRISE
No. of Domains 1 5 25 50 75 125 20
No. of Users Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
Total No. of Keywords per Account 50 500 5,000 10,000 10,000 25,000 50,000
No. of Pages Crawled per Account 5,000 75,000 500,000 50,000 1,500,000 2,500,000 20,000,000
No of Backlinks per Account* 1,000 25,000 250,000 400,000 2,000,000 2,500,000 1,000,000
Average # Keywords per campaign** 50 100 200 200 133 200 2,500
Average # Pages Crawled per campaign** 5,000 15,000 20,000 1,000 20,000 20,000 1,000,000
Average # Backlinks per campaign** 1,000 5,000 10,000 8,000 26,667 20,000 50,000
Basic Monthly Subscription £0.00 £99.00 £299.00 £549.00 £799.00 £1,299.00 £2,499.00
Overage Charges:
Extra sites £25.00 £20.00 £15.000 £15.000 £15.000 £10.000 £200.00
Keyword Ranking per extra keyword £0.05 £0.03 £0.020 £0.020 £0.020 £0.010 £0.01
Additional pages crawled £0.005 £0.003 £0.002 £0.002 £0.002 £0.001 £0.001
Backlink Manager per extra records £0.005 £0.003 £0.002 £0.002 £0.002 £0.001 £0.001
* - your backlink limits are for the details provided from Majestic SEO for your own domain’s backlink profiles; we also provide details on backlinks for up to 5 competitors
per campaign free of charge
** - your package allowances can be spread across your domains as you see fit
Ask about our Free Trial or sign-up online (www.analyticsseo.com/pricing-plans)
Analytics SEO is a SAAS (Software as a Service), but we consider it equally important to provide both great service alongside great software, so if you have any queries regarding
getting the most out of the platform, please feel free to contact us in the UK on +44 (0)208 977 4465 (Our office hours are 8am to 6pm GMT) or in the USA on +1 (917) 300 1036
CST or simply email us: feedback@analyticsseo.com. (Analytics SEO is an SEO platform owned, designed and developed by the staff at Analytics SEO UK Ltd which is a UK
registered company based in South West London.)
Analytics SEO Limited
Ground Floor
136-138 Holly Road
Twickenham
TW1 4HQ
UNITED KINGDOM
T: +44 (0)208 977 4465
WIASEO2012v1
E: feedback@analyticsseo.com