Presentation about CentraLab project and pilot Eco-tourism.

1. www.centralivinglab.eu
Seven Steps to Build up a Living
lab: The LEADERS Approach
Ana Malešič, Andreja Pucihar, Mirjana
Kljajić Borštnar, Gregor Lenart
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF

2. www.centralivinglab.eu
About CentraLab project
• Program: Central Europe - European Territorial
Cooperation Objective
• Duration: 1.5.2011 – 30.4.2014
• Lead Partner: E-zavod (SI)
• Project Consortium: 10 Project partners from 8 EU
countries
• Core Action: variety of 10 cross border pilot projects
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF

3. www.centralivinglab.eu
Project Parnters
This project is implemented through the CENTRAL
3
EUROPE Programme co-financed by the ERDF

4. www.centralivinglab.eu
The Main Activities
The main activities in the 36-month CentraLab
workplan include:
• A survey of the current potential for application of
the CentraLab approach.
• A coordinated set of trans-national pilot projects that
build partnerships.
• And co-design innovative approaches for ten issues
of shared concern.
This project is implemented through the CENTRAL
EUROPE Programme co-financed by the ERDF

5. www.centralivinglab.eu
The Main Activities
Ten pilots:
• Eco-tourism,
• Energy,
• Micro-SME Networks,
• Media & Creativity,
• Mobility,
• Environment & Education,
• Climate Change,
• Waste Management,
• Rural Development,
• eHealth;
This project is implemented through the CENTRAL
5
EUROPE Programme co-financed by the ERDF

6. www.centralivinglab.eu
The Main Activities
• A strategic governance work package that
defines a framework for multi-level
Memoranda of Understanding building up to a
Central European-wide charter for the long
term governance of the CentraLab network.
This project is implemented through the CENTRAL
6
EUROPE Programme co-financed by the ERDF

7. www.centralivinglab.eu
Main Strategic Outcomes
• The R&D roadmap identifying the innovative
ICT service.
• The development policy implications.
• The governance models.
This project is implemented through the CENTRAL
7
EUROPE Programme co-financed by the ERDF

8. www.centralivinglab.eu
Livinglab approach
A Living Lab is an ecosystem for experimentation and co-
creation with real users in real life environments
This project is implemented through the CENTRAL
8
EUROPE Programme co-financed by the ERDF

9. www.centralivinglab.eu
Summary of the Steps
1. Localise and identify your stakeholders
2. Establish a Living Lab PPP (Public Private Partnership)
3. Assess the relevance of „cross border“ issues
4. Deploy an ICT infrastructure
5. Establish a local and/or „cross border“ PPPP community
(PPP+People)
6. Run one or more User Driven, Open Innovation pilots
7. Summarise and evaluate the results
This project is implemented through the CENTRAL
Francesco Molinari 9
EUROPE Programme co-financed by the ERDF

10. www.centralivinglab.eu
Eco-Tourism Pilot
Pilot Concept and Approach
The Eco-tourism pilot is hosted by University of
Maribor, Faculty of Organizational Sciences,
within its Living Lab environment.
This project is implemented through the CENTRAL
10
EUROPE Programme co-financed by the ERDF

11. www.centralivinglab.eu
Eco-Tourism Pilot
Eco-tourism objectives of the pilot are:
• understand trends in the development of eco-
tourism,
• development of tourism products & services
with the help of user involvement,
• use of modern technologies.
This project is implemented through the CENTRAL
11
EUROPE Programme co-financed by the ERDF

12. www.centralivinglab.eu
Funding Sources
• ERDF (85 %) - out of which for activities in 3rd
Countries (ERDF)
• 15% - University of Maribor
This project is implemented through the CENTRAL
12
EUROPE Programme co-financed by the ERDF

13. www.centralivinglab.eu
Added value
• Strengthen the supply of eco-tourism services.
• Extensive knowledge of products and services
that are eco certificates.
• Identification of new tourism products and
services in the region.
• Commitment to the implementation of
environmentally friendly tourism activities.
This project is implemented through the CENTRAL
13
EUROPE Programme co-financed by the ERDF

14. www.centralivinglab.eu
Organisation
• Content of applications will be visualized and
supported by geolocation, maps and
multimedia materials.
• Applications will be available via the Internet,
mobile phones and also through innovative
printed map products.
• The portal will be used as a tool for Living Lab
operation.
This project is implemented through the CENTRAL
14
EUROPE Programme co-financed by the ERDF

15. www.centralivinglab.eu
Current achievements
• Presentation of the first prototype itinerary:
www.gis.si/turizem_zirovnica/
• Presentation of the pilot webpage:
http://eco-tourism.centralivinglab.eu/
• Platform in first form
This project is implemented through the CENTRAL
15
EUROPE Programme co-financed by the ERDF

16. www.centralivinglab.eu
Thanks for your attention.
http://www.centralivinglab.eu
ana.malesic@fov.uni-mb.si
andreja .pucihar@fov.uni-mb.si
mirjana.kljajic@fov.uni-mb.si
gregor.lenart@fov.uni-mb.si
This project is implemented through the CENTRAL
16
EUROPE Programme co-financed by the ERDF