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1. Article 1<br />All about an advertising Agency<br />The advertising agency offers a service devoted to planning, handling and creating adverting for the customer and client. This agency is self-governing from the customer and offers an external viewpoint in selling a clients service or product. This could handle branding and marketing techniques, including sales promotion for the client. Some ad agencies consist of establishments, corporations and businesses, non government and government agencies. The agency can be hired to create, construct and build some efficient adverting campaigns. <br />An agency consists of different sizes that include one or two person that depends on freelance to execute major functions. Few of the ad agencies will limit the services that they propose. These agencies typically only present one to two simple services. Even though few agencies are highly focused in creativity, they also provide tactical advertising services; their major interest is creating an advertising service. Likewise, a number of media buying service present media planning, but they really concentrate and focus in media placement, billing and buying. <br />If the advertiser prefers to use a limited service agency, they must presume some coordination activities and advertising planning that are regularly handled by a full advertising agency. Therefore, an advertiser who utilizes a limited service typically has a big responsibility to have a functional strategic planning, offer a strategic directions and exhibit control in the product of a specific agency, making sure that their independent activities are organized and well coordinated.<br />Additionally, to a full service ad agency and general line agencies, there are some agencies, which are specialized in meticulous types of advertising, which are yellow pages, direct-response, retail, classified, medical, investment, theatrical entertainment, recruitment, financial, help-wanted, industrial and more. Specialization happens in some field for some reasons. Often times, in recruitment advertising. In some situations like industrial or medical advertising, the subject that they have is mechanical and asks the artist and writers to have a training to create a significant advertising message. <br />Recently, the pay per click and search engine optimization have been identified as an advertising agency due to the fact that they build and apply media selling of different text based advertising. The new industry had difficulty in adopting the word agency. Though, because of the building up of advertising, whether image text or media, they are precisely qualified in ad agencies. The agency for social media is concentrating in promoting a brand in different social media platform such as social networking, discussion forum, blogs, question and answer sites, micro blogs and more. The main keyword that social media is using are online reputation management and social media marketing. There are so many advertising agencies that offer great services wherein they made use of an effective technique and strategies to be successful.<br />URL: http://www.durhaminternetadvertisingconsultants.com<br />KEYWORDS: Advertising Agency<br />Article 2<br />Summary of Internet advertising<br />The internet advertising has made a global community and initiated new techniques on advertising that is different and unique. When searching for an appropriate detail and information, the internet is very accessible that is why many people prefer to use it worldwide. Advertising in the internet is very different to a conventional advertising. Keep in mind that it is essential to know the different behavior, manner and trends of the internet users in searching information and service and build an advertising campaign. <br />Advertising in the internet is unique and creates its own appeal. There are different ways on how you can advertise like banner advertisements with the use of a search engine or email campaign. They can also make use of blogs to interact and promote it to the target clients. Advertising in the internet must be snappy and original. The user of the internet just spends some time in a particular web page. <br />However, if the user was attracted with the post, they will surely read it thoroughly. The most important thing is that the viewer must locate you in an easy way. This can be done through advertising on other websites and to have a suitable program or having the best and correct keywords to concentrate. <br />There are so many advantages when you use the internet advertising. In this way, the user will be involved immediately depending on the advertisement that was used in the internet. It can be either click on a search result or click a banner advertisement. In any way, the viewer will be able to decide to read more complete information and can direct to an effective sale. Even if the viewer did not avail your service or product, they still visited your website that creates traffic to your website. If the user is involved, this is the best advantage of advertising in the internet. <br />Another advantage is that advertising in the internet is very affordable and accessible. While if you use a conventional advertising like magazine, radio, television and so on and so forth, it will be more expensive. The internet is widely accessible worldwide that is why there is an assurance that there will be a great number of audiences. Advertising in the internet made use of different techniques, and every technique is effective in inviting many audiences. Email campaign can also be effective for some internet users but other user is in favor of using a search results. We cannot deny that there are some who still prefer to use a banner because for them, it is very efficient and pleasing. Because of the high technology that we have at this moment, this will permit the team to promote their message in a flexible and resourceful way. The internet advertising made use of word sounds, visual, including some special effect to communicate their message proficiently and successfully. <br />URL: http://www.durhaminternetadvertisingconsultants.com<br />KEYWORDS: Internet Advertising<br />