Product Management Analysis for a revolutionary product for an Online Ad Network

1. Contentzo
context aware content widgets
Anant Damle | PGDM

2. media.net | Premium contextual Ad-network
Billions of
350+ team Founded in 2010
Ads served/mo
Traffic Monetisation Behavioural &
for High-Quality Contextual Ads Demographic
Publishers variability
Support for multiple
Delivering better Highly Customisable
elements for Ad
eCPM Ad Widgets
Units
Introduction Maximising revenues for all Stakeholders

3. Cross linking seller and reviewer
Core
• Dynamic Content Widgets
Basic
• Monetisation for content
creator/provider
Augmented
• Complete the User experience on e-
Commerce portal with relevant
content – reviews/demo/discussion
• No Hassle implementation
Product
Features Improve user satisfaction for portals/customers

4. Feature List
Back-end UI Integration Monetisation
Powerful Simple to Record Visitor
Content implement metrics
Classifier Assortment of
• Server Side • Geographic |
UI templates • Client Side Demographic |
• Automatic Classifier Behavioural
• Content Curator
Support
Content
Metrics
Multi-Content Adaptable UI • Page views
improvement
Support • based on page’s
style-sheet SEO
• Blogs | Video |
Discussions | Slides Compatible
| Document Portal Metrics
• RSS Feeds
• Increased User time
spent
Product
Features Effective UX and High-quality metric collection

5. Feature – Benefit
Publisher
• High Social Rank – High visibility through content inclusion onto
popular sites.
• Additional Revenue Stream
• Widget Revenue
• Ad Revenue – increased page visits
• NO OTHER PRODUCT which PAYS
Other Participants/Portals
• Extremely Relevant, Rich and Original user generated content to
substantiate claims and improve visitor perception and user
experience
• Improve cross selling / up-selling
Product NO other product which monetises publisher and supplements
Features advertiser/portal’s content by providing a person touch

6. Improve site utility– Provide Contextual Content
Value Chain
2
Models
Market
Study Inversion & Disintermediation of Value Chain

7. Competitive Dynamics
Content Widget Market
Source: Online Advertising
Market, Netscribes Report,
May 2012
Competition
Easy to Imitate
Product
Market
Very Competitive – Large domestic players, entry of foreign players
Study

8. To content creators, Contentzo a contextual content widget that provides
high social rank through content visibility on high volume commercial sites
Target the highest Travelogues and
spenders and the fastest Picture/Video of
growing segments tourist destinations
spend Advertiser Segment
Growth Rates
Telecom BFSI Travel High
Key Positioning Metrics
#Unique % of Graphic
Consumer
FMCG IT Medium Visitors/day content
Durables (Reach) (Richness)
Electronic Print #Distinct Content
Education Low Catagories % Search Engine
Media Media (Content Redirection
Category/Focus)
Source: Online Advertising Market, Netscribes Report, May 2012
To Portals/eCommerce, Contentzo a contextual content widget that
Positioning
provides relevant content for their products.

9. Mock-ups
Dilbert’s Blog
Blackberry saved my life
Buy Now
Ads
Prototypes Simple, Unobtrusive and Intuitive interface

10. THANK YOU