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AllergyAction©2014
Living with allergies
Hazel Gowland
Food Adviser – Anaphylaxis Campaign
allergytraining.com
AllergyAction©2014
Hazel Gowland: Allergy Action
•Peanut and nut allergy as a baby
•Working for and with the Anaphylaxis Campaign since 1994
•Develop and delivering effective allergy training since 1995
•Work with food suppliers, regulators, caterers, schools, nurseries
•Consumer Research for FSA on food labelling and shopping
•Research into food allergy deaths and ‘near misses’

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Which foods are people avoiding?
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Which foods are also avoided in the UK?

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Hospital Episodes England: 2002 - 2011
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• Is my baby likely to be
allergic?
• Can I do anything to prevent
or reduce this?
Pregnancy

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How many threads are on
Mumsnet about allergies?
Interactive question
1: 0-99
2: 100-199
3: Over 200?
AllergyAction©2014
How many threads are on Mumsnet about allergies?

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How does sensitisation happen?
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Foods used in non-foods

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Living with eczema
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Early diet

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Diagnosis
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Atopic disease

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•In date
•Correct for weight
•Appropriate needle length
•Very familiar with technique?
•Trainers available?
•On-line learning?
Adrenaline auto-injectors
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Avoidance / Anxiety

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Child care and Nurseries
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Management Plan

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School
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Games and PE

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Dinner ladies
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Bullying

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New allergies
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Eating out

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Expectations
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Young people

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Leaving home
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Travel

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Parties
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Special occasions

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Unexpected Ingredients
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Legibility

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Labelling – EU style pre new regulation
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Severe allergic reaction: May 2013
Milk not identified when caterer checked it

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Text size for ingredients
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Labelling after December 2014?

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Was she misled
by these tiny
symbols on a
takeaway
website?
Emma Egerton died in Manchester 2010
AllergyAction©2014
‘May contain’ Labelling
Time: +39%
Cost: +11%
Choice: -18%
Missed warning labels: 10%

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Zero Risk

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FSA: Consumer guidance
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Conference: May 22nd 2014
Portland Place, London
http://www.rsph.org.uk/en/courses-conferences-and-events/events/index.cfm/allergies-on-a-plate

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ALLERGY ACTION allergytraining.com
Hazel Gowland
Expert in food allergy risks
Food Adviser – Anaphylaxis Campaign
hazel@allergyaction.org
+44 1727 855294
@AllergyAction