2. DEVELOPMENT OF THE
MEETINGS, CONVENTIONS AND EXPOSITIONS
INDUSTRY
People have gathered to Meetings, incentive
attend travel, conventions and
meetings, conventions and exhibitions(MICE)
expositions since the represent a segment of the
ancient times, mainly for tourism industry that has
social, sporting, political or grown in recent years. The
religious purposes. As MICE segment is very
cities became regional profitable.
centers, the size and
frequency of such activities
increased, and various
groups and associations set
up regular expositions.
3. SIZE AND SCOPE OF THE INDUSTRY
Today, according to the American Society of Association Executives
(ASAE), in the United States w/ 23,000 members about 6,000
Associations operate at the national level and a hundred thousand
more function at the regional, state, and local levels. The association
business is a big business. Associations spend billions holding
thousands of meetings and conventions that attract millions of
attendees.
The hospitality and tourism industries consist of a number of
association including the ff:
- The American Hotel and Lodging Association
- The National Restaurant Association
- The American Culinary Federation
- The International Association of Convention and Visitors Bureaus
- Hotel Sales and Marketing Association International
- Meeting Planners Association
- Club Managers Association of America
- Professional Convention Management Association
4. DESTINATION MANAGEMENT COMPANIES
A destination The needs of such groups
management company may be as simple as an
(DMC) is a service airport pickup or as
organization within the involved as an
visitor industry that offers international sales
a host of programs and convention with theme
services to meet clients’ parties. DMCs work closely
needs. Initially, a with hotels; sometimes
destination management DMCS book rooms and
sales manage concentrates other times hotels request
on selling the destination the DMC”S know-how on
to meeting planners and organizing theme parties.
performance improvement
companies ( incentive
houses).
5. MEETING PLANNERS
Meeting planners may be independent contractors
who contract out their services to both associations
and corporations as the need arises or they may be
full-time employees of corporations or associations.
The meeting planner’s role varies from meeting to
meeting, but may include some or all of the following
activities:
PREMEETING ACTIVITIES:
- Estimate attendance
- Plan Meeting Agenda
- Establish meeting objectives
- Set meeting budget
- Select city location and hotel/convention site
6. - Negotiate contracts
- Plan Exhibition POSTMEETING ACTIVITIES
- Prepare exhibitor correspondence - Debrief
and packet
- Evaluate
- Create marketing plan
- Give recognition and appreciation
- Plan travel to and from site
- Plan for next year
- Arrange ground transportation
- Organize shipping SERVICE
- Organize audio visual needs CONTRACTORS, EXPOSITION
SERVICE CONTRACTORS, GENERAL
CONTRACTORS
ON-SITE ACTIVITIES
- Conduct pre-event briefings • Are all terms that have at one time o
- Prepare VIP plan another referred to the individual
- Facilitate people movement responsible for providing all of the
services needed to run the facilities for a
- Approve expenditures trade show.
7. TYPES OF MEETINGS, CONVENTIONS AND
EXPOSITIONS
Meetings are conferences, 3 MAIN TYPES OF MEETING
workshops, seminars or other SETUPS:
events designed to bring people Theater style – generally s intended for
together for the purpose of a large audience that does not need
exchanging information. to make a lot of notes or refer to
Meetings can take any one of the documents. This style usually
consists of a raised platform and a
following forms: lectern from which a presenter
CLINIC addresses the audience.
Classroom setups – are used when the
FORUM meeting format is more
SEMINAR instructional and participants need
to take detailed notes or refer to
SYMPOSIUM documents.
WORKSHOP Boardroom setups- are made for small
numbers of people. The meeting
takes place around one block
rectangular table.
9. CONVENTIONS AND EXPOSITIONS
Conventions are generally large meetings with some form of exposition or trade
show included. A number of associations have one or more conventions per
year. These conventions raise a large part of the association’s budget. A typical
convention follows a format like this:
1. Welcome/ registration
2. Introduction of president
3. President’s welcome speech, opening the convention
4. First keynote address by a featured speaker
5. Exposition booths open 9 equipment manufacturers and trade suppliers)
6. Several workshops or presentations on specific topcs
7. Luncheon
8. More workshops and presentations
9. Demonstration of special topic (e.g. culinary arts for hospitality convention)
10. Vendor’s private receptions
11. Dinner
12. Convention center closes
EXPOSITIONS
