Webmarketing plan to Juliette Has a Gun Website, Team presentation. Tim Callen - University of California Irvine - ACP Marketing. Fall, 2013.

1. Web Marketing and
Promotion Plan
Juliette Has A Gun

2. Tsuyoshi
Executive Overview
Company Profile
Social Media Channel
Value Proposition
Online Promotion
Purpose and Goals
Performance Measurement
New Web Site
Ongoing Promotion
Branded Points of Presence

3. Tsuyoshi
Company Profile
Perfume Manufacturer
From France
Established in 2005
Founder: Romano Ricci

4. Tsuyoshi
Value Proposition and
Target Audience
Value Proposition
 Juliette Has A Gun is a perfume manufacturer providing original
French made perfumes to fragrance lovers, especially to modern
and romantic female customers. Unlike other brands, the perfumes
are very high end and last the scent unbelievably long like a
week.
Target Audience
 Female customers who love good fragrance
 Not only young people but also middle age people

5. Jose
Purpose and Goals

6. Ana
Web Site

7. Ana
Web Site Architecture
and Navigation

8. Ana
Home Page Description

9. Ana
Graphic Design

10. Ana
Conversion Techniques

11. Ana
Added Value

12. Ana
Testing

13. Daria
Branded Points of Presence

14. Daria
Social Media

15. Daria
Online Promotion

16. Jose
Performance Measurement

17. Julian
Ongoing Maintenance

18. Julian
Conclusion