Introduction to Neal Lappe & WebStrategies Inc.

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Introduction to Neal Lappe, founder and president of WebStrategies Inc., a digital marketing and sales development firm that works with companies to generate leads and sales via inbound and digital marketing strategies and sales development programs.

Marketing

The Team of Digital Marketing Specialists

Google Certified Partner
The Only Google Analytics &
Adwords Certified Partner
Company in Virginia

Striving for “Raving Fans” – 2014-YTD Results
62 NPS
from
91 surveys
in 2014

4 Web Marketing Association
Awards in last 6 Years

Publications in which we’ve been featured

100% increase in sales generated from web
91% increase in online conversion rate
100% increase in search engine traffic
11% decrease in cost-per-lead
Case Studies

Defined Process for Achieving Maximum ROMI
1. Reverse engineer
your customers
2. Integrate a foundation
of measurements
3. Develop appropriate
marketing/testing plan
4. Implement
marketing/testing plan
5. Measure, evaluate,
and optimize results

Introduction to Neal Lappe & WebStrategies Inc.

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Introduction to Neal Lappe & WebStrategies Inc.

1. Digital Marketing & Sales Development Firm 2014 – Delivering Digital Marketing Success for 10 Years http://youtu.be/LFJa6xUPbZk

2. What we do 1. Execute inbound marketing strategies to generate relevant visitors to websites for the purpose of online conversions 2. Turn website visitors into leads and sales by way of conversion optimization and lead nurturing 3. Develop websites for optimal usability and conversions 4. Train sales & customer-facing staff to capitalize on sales opportunities

3. The Team of Digital Marketing Specialists

4. Google Certified Partner The Only Google Analytics & Adwords Certified Partner Company in Virginia

5. Striving for “Raving Fans” – 2014-YTD Results 62 NPS from 91 surveys in 2014

6. 4 Web Marketing Association Awards in last 6 Years

7. Publications in which we’ve been featured

8. 100% increase in sales generated from web 91% increase in online conversion rate 100% increase in search engine traffic 11% decrease in cost-per-lead Case Studies

9. Partial Client List

10. Defined Process for Achieving Maximum ROMI 1. Reverse engineer your customers 2. Integrate a foundation of measurements 3. Develop appropriate marketing/testing plan 4. Implement marketing/testing plan 5. Measure, evaluate, and optimize results

Introduction to Neal Lappe & WebStrategies Inc.

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