1. ADVERTISING IN
PLAZA ROMANIA

2. PLAZA ROMANIA

3. PLAZA ROMANIA
• SHOPPING CENTER PROFILE:
• Plaza Romania offers to its visitors large variety of fashion, entertainment and
restaurant options with its over 150 stores.
• Parking : 2,000 (750 underground) parking places
• 700 sqm events/exhibition area
• 24 H security
• Open 365 days between 10 a.m.-10 p.m.
•CUSTOMER PROFILE:
• 35.000 Weekdays – 43.000 Weekend Traffic
• 58% of the visitors are coming more than once a week.
• 29% visitors are spending between 2-3 hours/visit and 34% are spending
between 1-2 hours/visit.
• 39% has its own/family’s car.
• 43% Female, 57% Male
• 66% is between 18-40 years old.
• 47% is earning over 1700 Ron and %36 is earning between 800 RON
• 69% university/post university graduates

4. WHY TO ADVERTISE YOUR BRAND IN
PLAZA ROMANIA?
Flexible
Advertising Selective
Options Target Market
Landmark for Bucharest
Automatic Traffic
Counting Systems
Located near
Anchor Plaza,
A class office building
7/24
technical
support
Located in on of the
most populated area,
High Visibility
sector 6

5. ADVERTISING OPPORTUNITIES
• Brand Awareness campaigns
• Direct Sales Activities
• Promotions
• BTL campaigns
• Sponsorships to events
• Car Exposures
• Parties, events, cocktails, exhibitions

6. OUR REFERENCES

7. ADVERTISING OPPORTUNITIES
Mock-Up
Atrium/Rotunda
Plaza Romania has two central cupolas, the Atrium and the Rotonda,
Definition:
in which 3D objects or double-face banners can be hanged-up .
Technical Specifications: Maximum height = 6 meters, Max Weight: 500 kg*
Rate Card: Rent price: 15.000 Euro/month, Christmas-Easter : 17.000
Euro/month

8. CUPOLA ESCALATORS
Definition 6 escalators are covering the central part of the Atrium.
Technical Specifications
Total Brandable Area: 204 sqrm
Rate card Rent price: 15.000 EURO/month, Christmas- Easter 17.000 Euro/month. The price
Definition: does not include montage, de-montage and printing costs and VAT. Final costs will
be determined after the layout delivery.

9. ETAM BALUSTRADES & ESCALATORS
Definition On the left side of the Rotonda there is 1 escalator and 1 balustrade.
Definition:
Technical Specifications
Total branding area of the escalators- 42 sqrm
and of for the balustrades- 54 sqrm
Price- 10.000 Euro/month, Christmas- Easter 12.000 Euro/month
Rate card The price does not include montage, de-montage and printing costs and VAT.
Final costs will be determined after the layout delivery.

10. CUPOLA BALUSTRADES
Definition
Definition: In the Atrium, 3 levels of balustrades are available for branding.
Technical Specifications Total Brandable Area: 252 sqrm
Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not
Rate card include montage, de-montage and printing costs and VAT. Final costs will be determined after
the layout delivery.

11. ROTONDA BALUSTRADES
Definition
Definition: In the Rotonda, 2 levels of balustrades are available for branding.
Technical Specifications Total Brandable Area: 130 sqrm
Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not
Rate card include montage, de-montage and printing costs and VAT. Final costs will be determined after
the layout delivery.

12. BIG ATRIUM BACKLIT
Definition On the superior part of the atrium, there are 4 back-illuminated panels
Definition:
Technical Specifications Dimensions: 6*2.6 m each
Rent price: 3.000 Euro/piece/month, Christmas- Easter 5.000 Euro/piece/month. The price
Rate card does not include montage, de-montage and printing costs and VAT. Final costs will be
determined after the layout delivery.

13. SMALL ATRIUM BACKLIT
Definition On the superior part of the atrium, there are 4 back-illuminated panels.
Definition:
Technical Specifications Dimensions: 3.2*2.4 m each
Rent price: 1.500 EUR/piece/month, Christmas- Easter 2.000 Euro/piece/month. The price does
Rate card not include montage, de-montage and printing costs and VAT. Final costs will be determined
after the layout delivery.

14. LIGHT FRAME
Definition 64 Light Frames on columns are spread on all levels of the building following the traffic flow
Definition:
Dimensions: 07*1m each
Technical Specifications Visual: 0.62 x 0.92m
Print: 0.65 x 0.95m
Rent price: 700 Euro/piece/month , Christmas- Easter 800 Euro/piece/month. The price does
Rate card
not include montage, de-montage and printing costs and VAT. Final costs will be determined
after the layout delivery.

15. BACKLIT GEOX
Definition One back-light panel near BCR
Technical Specifications Dimensions: 4 x 3 m
Rent price: 3.000 Euro/month , Christmas- Easter 4.000 Euro/month. The price does not include
Rate card montage, de-montage and printing costs and VAT. Final costs will be determined after the
layout delivery.

16. ELEVATORS
Definition Two elevators - one in Rotonda
- one in Atrium
Technical Specifications Total Brandable Area: 50% of total surface
Rent price: 10.000 Euro/elevator/month , Christmas- Easter 12.000 Euro/elevator/month. The
Rate card
price does not include montage, de-montage and printing costs and VAT. Final costs will be
determined after the layout delivery.

17. EVENTS SPACE
Definition The 700sqm of Rotonda can host many types of events, involving a great traffic of people
Technical Specifications Dimensions: 400 sqm
Rate card 7.000 Euro/night , Christmas- Easter 10.000 Euro/night

18. ADVERTISING STAND
Definition Promotional stands to be placed in the common area with one promoter near from 10 a.m.
till 10 p.m.
Technical Specifications Dimensions: from 1 sqm till 4 sqm
Rent price 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not
Rate card include montage, de-montage and printing costs and VAT. Final costs will be determined after
the layout delivery.

19. SAMPLING
Definition Flyers distribution and sampling are possible any day of the week.
Rate card 55 Euro/h/promoter , Christmas- Easter 65 Euro/h/promoter

20. SPEAKER ANNOUNCEMENT
There are two possibilities to use the audio system inside the building:
Definition
A. Broadcasting radio spots
B. Info Desk speaker announcements
Technical Specifications 30 second spot
Rate card 55 Euro/spot , Christmas- Easter 65 Euro/spot

21. CAR EXPOSURE
Definition More cars can be exposed in Etam corridor, G’Market corridor, Sephora corridor.
Technical Specifications Max. 6 sqm
Rate card Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month

22. OUTDOOR FLAGS
Definition 22 pieces of fixed flags are posted around Plaza Romania: at the Rotonda entrance
10, at the Timisoara entrance 6, and on the corner facing the crossroad 6.
Technical Specifications Dimensions: 100*2.20m
Rent price: 7.000 Euro/month , Christmas- Easter 8.000 Euro/month. The price does not include
Rate card
montage, de-montage and printing costs and VAT. Final costs will be determined after the
layout delivery.

23. PARKING CITY LIGHTS
Definition 27 pieces of two faces, city lights, installed in the entire back parking area
and on Timisoara side.
Technical Specifications Dimensions: 1.1*1.6 m
Rent price: 800 Euro/month/piece , Christmas- Easter 900 Euro/month/piece. The price does
Rate card
not include montage, de-montage and printing costs and VAT. Final costs will be determined
after the layout delivery.

24. MESHES
Definition 4 locations of meshes,2 on Timisoara facade (5.4 x 7 m) and 2 on both sides of Rotonda
entrance (5.8* 9.2 m) are at client’s disposal.
Technical Specifications Dimensions: 5.8*9.2m or 5.4*7m
Rent price: 15.000 Euro/month/piece , Christmas- Easter 17.000 Euro/month/piece. The price
Rate card does not include montage, de-montage and printing costs and VAT. Final costs will be
determined after the layout delivery.

25. OUTDOOR PRISMS
Definition 2 outdoors prisms located in the parking area
Technical Specifications Dimensions: 3*2m
Rent price: 5.000 Euro/month/piece , Christmas- Easter 7.000 Euro/month/piece. The price
Rate card does not include montage, de-montage and printing costs and VAT. Final costs will be
determined after the layout delivery.

26. PLASMAS
Definition • A joint venture between Monopoly and Plaza Romania, a network designed to
bring digital communication, useful information, and advertising spots.
Technical Specifications •106cm diagonal
Rate card •1.30 euro/30 sec spot/ 2400 spots/month

27. Contact person:
Anda Marinescu
Advertising Manager
E-mail: andamarinescu@anchorgrup.ro
Phone: 0727.395.333
fax: 319.50.51
*All the dimensions from this presentation are approximately