Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
04 - TYIB - Business Model Value Proposition
1.
2. • What do you want to offer to each of your client
segments?
• Ability to describe the benefits (tangible/ intangible)
that the customer can get from using the proposed
product or services
• Ability to jus1fy the price the customer pay for the
product/ services based on the value they gets from it
4. • Consists of the sum total of benefits which a vendor
promises that a customer will receive in return for the
customer's associated payment (or other value
‐transfer)
Value proposiEon = what the customer gets
for what the customer pays
5. • Accordingly, a customer can evaluate a company's
value proposiEon on two broad dimensions with
mulEple subsets:
1. rela1ve performance: what the customer gets
from the vendor relaEve to a compeEtor's
offering;
2. price: which consists of the payment the customer
makes to acquire the product or service; plus the
access cost