Presentation given at seminar in Brussels 25 Jan 2011, concerning the EU Digital Agenda and the single digital market process.

1. Voddler and the EU Digital Agenda
Building VOD, one film at a time
Anders Sjöman, anders.sjoman@voddler.com

2. The best films and TV-shows where and when you
want them, legally, on all Internet-connected devices.

3. Streaming for higher efficiency and lower costs
Server-based networks (CDN) Unmanaged peer networks(P2P)
“one-to-many” “many-to-many"
Voddler Net
Managed Peering
Networks
“many-to-one”

4. Everyone wins! Legal
Free & rental in combination
All devices
See how much you want!
High quality (technical and catalog)
Interactive
Profiled
New distribution channel
Targeted
VIEWER Cost effective
Integrated
Combat piracy
Non-obtrusive
Profitably both on rental
and ad-financed titles
ADVERTISERS
CONTENT OWNERS

5. YOU GUYS HAVE
REALLY COME UP
WITH SOMETHIN'.
[WILLIAM SYLVESTER| 2001 – A SPACE ODYSSEY| 1968]

6. The time-honored tradition of release windows
Cinema DVD – Cable-TV “Free-to-air”
rental and purchase
Rental Free, ad-funded
(TVOD) (AVOD)
Illegal

7. The job ahead of us…
Advertisers
Viewers
Movies

8. WAX ON,
WAX OFF
[ PAT MORITA| KARATE KID| 1984]

9. Content partners

10. Current rental movies…

11. Free movies…

12. 2010, our first full year: 5 million views, 850 000
registered users in 4 countries, 3500 titles, 80% free.

13. SHOW
ME THE
MONEY!
[TOM CRUISE| JERRY MCGUIRE| 1996]

14. The business model(s)
Sub-
scription
Free
(ad-
funded)
Rental

15. Voddler’s own immediate future
Boxes Mobile Sharing your films
Quality Internet-TV More premieres…

16. SHOULD BE THE
SAME RULES FOR
ALL KIDS, NO
MATTER WHAT AGE
[ROB SCHNEIDER| BIG DADDY | 1999]

17. More film to more people! – Actions towards a truly
single digital market
1. Easier border-crossing: More Swedish movies in Prague!
• Promote Multi-Territory Licensing
• Easier Collective Rights Management
• One-Stop Shop Clearance
• Localization Support
2. Support new film: Promote window-neutrality
• Public Film Systems
• Distribution Support
• Window-neutral VAT: One film, one tax-level
3. Free old film: Spread our cultural heritage
• Digitilization
• Public Sector Information

18. 1 business, 3 challenges
A
V
O
D
)
BUSINESS
THE INDUSTRY
MODEL
THE TECHNOLOGY

19. ON THE OTHER SIDE
OF THE SCREEN, IT
ALL LOOKS SO EASY!
[JEFF BRIDGES| TRON | 1982]

20. Anders Sjöman
+46 70 717 60 78
anders.sjoman@voddler.com
Twitter: @anderssjoman