1. How Apple And Google Could Make QR Codes Mainstream
QR codes are everywhere. Frustratingly everywhere in my opinion. Countless companies put
them on marketing materials, but not a single person I know actually scans them. I’m friends
with lots of smartphone owners, and I’ve literally never, ever seen someone pull out their phone
and scan a QR code.
There are even a handful of startups that consider QR codes part of their core offering to small
businesses. They’re relying on people actually scanning these stupid things for their products
to work. Silly.
However, as negative as I am about them, QR codes actually make a lot of sense. One of the
most challenging things about the gluttony of digital offerings is bridging the gap between the
digital and physical world. Mobile devices present the opportunity to do this better than ever. If
I’m standing at a store, and they want me to follow them on Twitter, mobile devices allow me to
follow them immediately, as opposed to waiting until I get home to do it.
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