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Economics of link baits SMX Munich April, 6 th  2011 @ Munich
Agenda ,[object Object],[object Object],[object Object],[object Object],Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Self introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. 2. 3. Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
Link baits are an element of offpage SEO SEO Onpage Offpage Relatively broadly available knowledge  Shorthead Longtail Onpage is larger part of SEO work Passive Active “ Natural” Link buying, renting, exchange, “begging”, building, baiting  Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
Exemplary link bait to clarify topic ,[object Object],[object Object],Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
The attention for different offpage methods changes over time Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
The target result of “active” offpage SEO must be “average” Average backlink structure Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
Link bait fascinate because (if they work) they have great ROI    Slide missing   Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
This presentation will focus on commercial “explosive” link bait  Link baits International vs. German (or other target country). Intl. / English is a lot easier but what is the value? Heritage of Links Timeline Orientation Non-commercial vs. commercial. Non-commercial works better but what’s the use?  Continuous With a “bang” Andre Alpar – http://andre.fm – 14/10/2010 – Berlin
Some examples for “continuous” link baits Online dating website Flight booking website Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
Some examples for  “explosive” link baits Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
Seeding is the key success factor of good link baits Seeding ,[object Object],[object Object],[object Object],Who? How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
Link baits are dead!  (at least some kinds of link baits) ,[object Object],[object Object],[object Object],[object Object],[object Object],Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
If you still want to link bait  keep in mind:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
Stay in touch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Andre Alpar – http://andre.fm – April, 06th 2011 – Munich

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Economics of linkbaits smx muc 2011 light

  • 1. Economics of link baits SMX Munich April, 6 th 2011 @ Munich
  • 2.
  • 3.
  • 4. Link baits are an element of offpage SEO SEO Onpage Offpage Relatively broadly available knowledge Shorthead Longtail Onpage is larger part of SEO work Passive Active “ Natural” Link buying, renting, exchange, “begging”, building, baiting Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
  • 5.
  • 6. The attention for different offpage methods changes over time Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
  • 7. The target result of “active” offpage SEO must be “average” Average backlink structure Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
  • 8. Link bait fascinate because (if they work) they have great ROI  Slide missing  Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
  • 9. This presentation will focus on commercial “explosive” link bait Link baits International vs. German (or other target country). Intl. / English is a lot easier but what is the value? Heritage of Links Timeline Orientation Non-commercial vs. commercial. Non-commercial works better but what’s the use? Continuous With a “bang” Andre Alpar – http://andre.fm – 14/10/2010 – Berlin
  • 10. Some examples for “continuous” link baits Online dating website Flight booking website Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
  • 11. Some examples for “explosive” link baits Andre Alpar – http://andre.fm – April, 06th 2011 – Munich
  • 12.
  • 13.
  • 14.
  • 15.