1. Andrea Cook
Portfolio presented by
Connect with Andrea Cook online:
Twitter.com/andreacook
LinkedIn.com/in/andreacook
Pinterest.com/andreacook
About.me/andreacook
2. Andrea Cook
Client Portfolio: With a focus in the legal and intellectual property space, portfolio represents 500+ attorney
law firms and Fortune 500 corporations, SMB in technology, communications, education, media,
government, retail and professional service providers.
3. Global Branding Rollout: Client outsourced entire marketing and PR function to The
Midas Center. Top priority included a new identity program with a brand compliance guide for
offices throughout Americas, Europe and Asia.
Andrea Cook
4. Global Brand Rollout: A new online presence was integrated as part of the rebranding
initiative for the intellectual asset management company. The Midas Center
launched the company wide rollout within three months from strategy, to print-
and digital implementation.
(Before)
Andrea Cook
5. Online Branding Digital branding for global business included search optimization, online
campaign strategy and development. Prior to the branding services, client’s name and keywords
were non-existent. Within three months, client dominated the first pages of search.
Andrea Cook
6. Product Launch Campaign: New product launch integrated traditional
and digital advertising, PR and direct marketing.
Andrea Cook
8. User Community Blog: MeetingInTheDenn.com, a user community blog
was launched in 2005. Within the first week of launching the blog, 100% of the active
users registered to participate and began engaging with customer service.
Andrea Cook
9. Event Marketing Campaign: Award-winning program generated leads from
event marketing efforts that resulted to $10 million growth in revenue.
Andrea Cook
10. Law Firm Branding System: Award winning flexible brochure system included
on-demand collateral for a 500 attorney law firm with multiple sub-brand practices.
Andrea Cook
11. Event Collateral Design: Award-winning creative design for women attorney networking
group annual events.
Andrea Cook
12. Presentation and User Interface Design: New product demo design for sales
presentations included CD mailers, web-based demos and new product launch design concepts.
Andrea Cook
13. Hyper-Local Media Launch: Designed, executed and monetized online community
sites integrated with other community platforms and social media sites.
Andrea Cook
14. Community Development: Grew user community to 10% of actual population of town within
the first quarter. Plan of growth included a bundle of iHEART-branded domains throughout northern
Indiana. Developed Buzz Patrol, a team of local content providers. Trained sales team.
Andrea Cook
15. Online Wedding Magazine: Published a local wedding magazine that integrated social
channels. Within launching the site, there were 20 paid members.
Andrea Cook
16. Digital Program: Designed and developed online strategy for public school system
corporation of 3500 students with six schools. Program included social media strategy, team
training and Facebook advertising campaign that led to 2600% ROI within six weeks.
Andrea Cook
17. Design: Art directed, project management, copywriting, image selection,
illustration and design for an 8-page brochure.
Andrea Cook
18. Design: Thank you stationery bundle for clients to pay gratitude forward.
Andrea Cook
19. Annual Report Design: Art directed, photography and project management for Marshall
County Community Foundation.
Andrea Cook
20. Annual Fundraising Campaign: Art directed, photography and project management
for Marshall County Community Foundation.
Andrea Cook
21. $200 Work Week Challenge
Content Strategist: Retained by agency to develop content strategy, development and
influencer outreach for leading fashion brand. A $200 Work Week Challenge led to a series of five
posts from Fashion Night Out activities.
Andrea Cook
22. Content Strategist: Storytelling content for fashion brand’s work outfits featured a cowork
owner and was published on Workshifting.com.
Another pitch led to an opportunity to showcase spring fashion on the Today Show.
Andrea Cook
23. Event Coverage: Launched a new practice in 2011 for businesses who rely on the speaker
circuit to get added publicity from content captured and published by Event Correspondent
services.
Andrea Cook
24. Thank you.
Questions? Let’s Connect!
- Andrea Cook
Connect with Andrea Cook online:
Twitter.com/andreacook
LinkedIn.com/in/andreacook
Pinterest.com/andreacook
About.me/andreacook
email: andrea.gayle.cook@gmail.com
