A presentation we gave at Campus Party London, based on our Developer Economics Q3 2013 report

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State of the developer nation
Confidential – Internal use only
Campus Party Europe - London 2013
Matos Kapetanakis @ VisionMobile

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VisionMobile
Distilling market noise into market sense
Developer Economics
the de-facto research hub for the app
economy
Telco Economics
New economic thinking for managing
disruption and reinventing the Telco
Developer
research
reports:
measuring
developer
sentiment on
platforms, regions,
revenues and
developer tools
Developer
segmentation:
understand,
segment and
effectively reach
developers
Mobile
Megatrends
workshop
Public workshops
on the stage of the
mobile ecosystem
Reports
explaining how
business models
are evolving, and
the basis of
competition is
changing
Executive
workshops
how Internet
business models
are impacting
telecoms
Trends watch
Tracking app and developer trends
Market Sonar
a quarterly service
using big data to
predict app economy
trends
Developer
ecosystems:
Research and analysis
on the relative sizes of
the app economy
Top-100 analyst blog
4,000+ subscribers
20,000+ monthly uniques

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Clients
selected
VisionMobile clients
2010-2013

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Based on the largest, most
global developer surveys
Well-established research series,
46,000+
downloads
Companies who have benefited
from Developer Economics
Covered by the leading
wireless & tech media
About Developer Economics
6,000+
developers
responded to our
Q2 developer survey
Developer Economics is a research
series by VisionMobile on the
state of the
developer nation
platforms, revenues, rev models,
regions, tools, APIs
Reaching developers across all
continents
115 countries
reached in our developer survey,
which was translated in 10 languages

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Questions, questions, questions
- What platforms are other developers using?
- Which is the right platform for me?
- Which platform should I focus on?
- What revenue models are other developers
using?
- Which mobile platform will earn me the most
money?
- What tools are other developers using?

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What’s your platform mix?
On average developers use 2.9 in Q3 2013, up from 2.7 in 2012

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Platform mix is different across regions
Top 3 platforms across regions (% of responses for each region)
Asia N. AmericaEurope
Android (75%) Android (73%)
iOS (62%)iOS (48%)
HTML (47%)
iOS (59%)
Android (67%)
HTML (50%) HTML (55%)
S. America Africa
Android (67%)
iOS (48%)
HTML (61%)
Android (76%)
HTML (58%)
iOS (33%)

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Are you using HTML?
Websites, web apps, hybrid, converters or native JS APIS?

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Which platforms will you be using in the future?
2/3rds of mobile developers are interested in adopting a new platform

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Which platform do you put first?
Our research shows a strong lead of iOS over Android

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Which platform is right for you?
Which platform aspects are most important for you?

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Targeting any other devices?
Most developers targeting smartphones, but also tablets

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Are you making more on iOS or Android?
On average, the gap is closing

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Does your revenue model
change on each platform?
It should.

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Are you using the right tools?
Seasoned and money-making developers use most tools

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Are you motivated by money
or creativity and achievement?

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What kind of developer are you?

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34. Page 34 Copyright VisionMobile 2011
Knowledge. Passion. Innovation.
Want to download the full report?
DeveloperEconomics.com
Updated: 12 November 2010
© VisionMobile 2013 | www.DeveloperEconomics.com/go
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Questions on Developer
Economics?
Get in touch with
matos@visionmobile.com
About VisionMobile
VisionMobile is the leading research company on the app
economy and mobile business models. Our research and
workshops help clients compete and win in their rapidly
changing industries.