Over time common parts of your infrastructure are factored out and provided as generalized services by specialized providers

1. Factoring out system
components
Andreas Ehn <ehn@wrapp.com>
@ehn
RAMP | Budapest, Hungary | July 12, 2013

6. Overarching trends that vastly
simplify starting a company
• 1999, 2006, 2011, 2015
• The central theme is that commonalities are
identified and factored out
• ab+ac = a(b+c)
• Same thing with code
• And services, and infrastructure
• Commoditization

7. 1999

8. 2006

9. 2011

10. 20112006 2007 2008 2009 2010
160
0
20
40
60
80
100
120
140
20142011 2012 2013
80
0
10
20
30
40
50
60
70

11. 2011

12. 2015
• Platforms getting more sophisticated, rising
through the abstraction layers
• What other pieces of infrastructure that
we build ourselves now will move to the
platforms?

13. Examples
• Login and user management
• CRM, retention, notifications
• Social channels
• Other growth mechanics
• Deployment and operations

14. Thank you!
Andreas Ehn <ehn@wrapp.com>
@ehn
Check out www.wrapp.com or get the app!