My ideas for a Nike+ full digital campaign on new media resources.

1. NIKE+
New Media Marketing Strategy
By: Andrea Mortensen

2. Just Do It
• Worlds largest supplier of • Known for “Nike Swoosh” and
athletic apparel and shoes. the tag line “Just Do It.”
• is an American multinational • In 2012 Nike sold 24.12B
corporation that is engaged dollars worth of Nike
in the design, development products.
and worldwide marketing
and selling of footwear, • After introduction of Nike
apparel, equipment, Fuel band profits increased by
accessories and services. 18%.

3. Campaign Goals
• Increase the number of Facebook fans.
• Build a blog that better suits the community
we are trying to target.
• Increase overall Nike+ brand awareness.
• Increase Twitter followers
– Increase number of Nike+ product endorsers on
Twitter.

4. More on Campaign Goals
• Facebook
– Create Fan Page
– Promotions
– Tips on how to stay active
– Increase customer contests

5. Continued…
• Twitter
– Enhance SEO
– Have athletes endorse the products on twitter.
– Give tips and useful product information.
– Increase customer interaction.

6. Blogging
• Increase SEO
• Use to give tips
• Post workouts and inspirational content
• Post useful information about the brand
• Post ways to best use your Nike+ products

7. Target Market Key Performance
Indicator
• ROI
• College Students • Sales Increase
– Ages 18-25 • Greater Site Traffic
• Facebook fans
– Interested in healthy living
• Twitter followers
• Blog Fans

8. Big Idea
• Have representative in college campus fitness
buildings.
• Have free giveaways and promotions.
• Keep people active and show our product can help
people reach fitness goals.
• Have Nike+ everywhere on campus
• Come up with fitness manuals that compliment
Nike+ products

9. Budget
• Utilize free mediums
– Facebook, twitter, blogs, youtube
• 10 million for campaign
– Drive as much traffic as possible

10. Swoosh
• Nike will continue to make high quality
products.
• Nike+ will help them break into the fitness and
healthy lifestyle category.
• They will be able to transform bodies and
lifestyles through Nike+.