The topics I presented help in understanding how the innovation brought by the latest Internet generation has dramatically changed the way we communicate, collaborate and develop setting new rules by which organizations have to play if they want engage in their activities and succeed in their future. The presentation: * Helps in understanding how the innovation brought by the latest Internet generation has dramatically changed the way we communicate, collaborate and develop. * Highlights the new rules by which organizations have to play if they want to succeed and engage with today's environment. * Provides a set of concrete actions for organizations to change their DNA not simply to survive but especially to win in this new digital era.