10. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia
11. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology
12. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction
13. What is social media? Social media is an umbrella term that defines the various activities that integrate: source: wikipedia - technology - social interaction - construction of words, pictures, videos, audio
14. What is social media? Examples of social media channels:
15. What is social media? Examples of social media channels: - Communication
16. What is social media? Examples of social media channels: - Communication - Collaboration
17. What is social media? Examples of social media channels: - Communication - Collaboration - Multimedia
32. Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change.
33. Why bother with it? what public sector needs to understand? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them.
34. Why bother with it? Reputation: It's their social responsibility to embrace this change. Perception: Their social media media participation will play an essential role in how the public perceive them. Measurement: Their achievement will be evaluated not just on what they did, but also on people's perception. what public sector needs to understand?
36. Why bother with it? Change in public engagement You don’t know how the result will be
37. Why bother with it? Change in public engagement You don’t know how the result will be Engagement itself will determinate how the outcome is going to be
38. Why bother with it? Change in public engagement You know you must be open to be changed by it
40. Why bother with it? social media is not just global rich sources of local interest topics, news, stories
41. Why bother with it? social media is not just global rich sources of local interest topics, news, stories local communication channels
42. Why bother with it? social media is diminishing the 'regional' or 'national'
43. Why bother with it? social media is diminishing the 'regional' or 'national' Shift from an the old environment in which we knew where the barriers were to a new world with limits.
44. Why bother with it? Each social media connection has the potential of adding (or reducing)... ...to what organizations do
45. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning ...to what organizations do
46. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding ...to what organizations do
47. Why bother with it? Each social media connection has the potential of adding (or reducing)... - meaning - understanding - life / human side ...to what organizations do
50. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy
51. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics
52. What should be done? Strategy - develop an online strategic communication plan - with specific objectives, target audience, channels, measurement metrics, etc. - in connection with the overall communication strategy Tactics - characterized by social media - appropriate and in sync with the strategy - (after listen & analyze) act only when and where is needed