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Think Like A Journalist: How Companies Can Create Own Content

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Andrea Walker

This document provides tips for companies to think like journalists and create their own content to share publicly. It recommends identifying compelling company stories around milestones, products, or expertise. Stories should be interesting and relevant to the intended audience. Companies can package stories with elements like video, photos, graphics, and sidebars. Finally, the document outlines various ways to share stories, such as press releases, blogs, social media, news wires, and websites to promote company content.

Business
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Think Like a Journalist How Companies Can Create Their Own Content
No Waiting Around Create content you can share with public Media is great but not only way to tell story
What’s Your Story? Company accomplishments & milestones New products Company developments Company expertise
Is Your Story Interesting? Think about your audience How is story relevant to your audience? Know what, when, where and why
Package Your Story Elements you can incorporate into story to add more depth.
Package Your Story Video Video can be informative, entertaining or both.
Package Your Story Photos Make sure to have photo captions Easily downloadable
Package Your Story Graphics-company logo or project partners logo
Package Your Story Sidebars-polls, quizzes, contests
Share Your Story Press release Send out media alert to press contacts but post full press release on website. This also helps with SEO.
Share Your Story Blogs In addition to press release, write story on company blog. Keep blog content more conversational than press release.
Share Your Story Social networking sites Link press release/blog to Facebook, Twitter, Digg, Linkedin, etc. Create content feeds for social media sites.
Share Your Story Video press release Create video demos to accompany traditional press release and upload to website & other sites.
Share Your Story News wire services Research both traditional & social media friendly news wire services.
Share Your Story RSS & Subscribe widgets Embed RSS widgets & subscribe button on both company website & blog. Give people option to opt in to content updates.
Share Your Story Websites
Don’t Be Afraid to Ask Ask fans/customers to share content on their own sites Professional network Friends Employees

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Think Like A Journalist: How Companies Can Create Own Content

  • 1. Think Like a Journalist How Companies Can Create Their Own Content
  • 2. No Waiting Around Create content you can share with public Media is great but not only way to tell story
  • 3. What’s Your Story? Company accomplishments & milestones New products Company developments Company expertise
  • 4. Is Your Story Interesting? Think about your audience How is story relevant to your audience? Know what, when, where and why
  • 5. Package Your Story Elements you can incorporate into story to add more depth.
  • 6. Package Your Story Video Video can be informative, entertaining or both.
  • 7. Package Your Story Photos Make sure to have photo captions Easily downloadable
  • 8. Package Your Story Graphics-company logo or project partners logo
  • 9. Package Your Story Sidebars-polls, quizzes, contests
  • 10. Share Your Story Press release Send out media alert to press contacts but post full press release on website. This also helps with SEO.
  • 11. Share Your Story Blogs In addition to press release, write story on company blog. Keep blog content more conversational than press release.
  • 12. Share Your Story Social networking sites Link press release/blog to Facebook, Twitter, Digg, Linkedin, etc. Create content feeds for social media sites.
  • 13. Share Your Story Video press release Create video demos to accompany traditional press release and upload to website & other sites.
  • 14. Share Your Story News wire services Research both traditional & social media friendly news wire services.
  • 15. Share Your Story RSS & Subscribe widgets Embed RSS widgets & subscribe button on both company website & blog. Give people option to opt in to content updates.
  • 16. Share Your Story Websites
  • 17. Don’t Be Afraid to Ask Ask fans/customers to share content on their own sites Professional network Friends Employees