This document discusses the role of advertising art directors in the film industry. It explains that advertising art directors, also called "creatives", produce innovative visual ideas for advertising campaigns across different media like cinema, television, internet, posters, press and radio. It then lists the skills and qualifications needed for the role, such as knowledge of design, construction, computer software, drawing, leadership, and health and safety regulations. The document also describes the roles of art directors in movies and TV, noting that they are responsible for visual style and images and create overall designs. It states that art directors generally need qualifications from design programs and experience working in art departments on productions.
2. Advertising art directors, often known as
'creatives', produce innovative ideas for
the visual elements of advertising
campaigns in all kinds of media, including:
cinema and television;
internet (digital/viral marketing);
posters;
press;
radio.
3. To do this role, you will need to:
have a good all-round knowledge of interior design and architecture and the history of both
have a practical understanding of building and construction
understand the work of otherTV/film departments, such as camera, lighting, sound, props, and to know how
your set designs affect their work
have a good knowledge of computer budgeting software
possess a full clean driving license
have excellent free-hand drawing, perspective and technical drawing skills
possess a good eye for decoration and detail
be able to conceptualize ideas
be able to think visually
have a methodical approach to work
have strong leadership skills, to motivate and direct a team
be able to see the broader picture and to co-ordinate effectively
show diplomacy and sensitivity when working with artists and crew
be willing to work long and irregular hours
understand the requirements of the relevant health and safety legislation and procedures, particularly relating to
potentially hazardous working conditions or materials
be aware of and sensitive towards different working practices and cultures when working in other countries
4. An art director is someone who is responsible for
the visual style and images in movies and
television productions.They create the overall
design and direct others who develop artwork or
layouts.
Art directors work for advertising and public
relations firms, newspaper and magazine
publishers, specialized design services firms, and
the theatre, motion picture and video industries.
5. You will generally require a qualification to be an Art
Director. Many are graduates of art, architecture, theatre,
interior or 3D design courses.You could also undertake
higher-level courses in film and/or theatre production
design. After training, it will be vital for you to acquire on-
the-job experience of how art departments work, studio
practice, working on locations, etc.
6. To become anArt Director, you need to learn your skills on the job.This
involves starting out as an Art Department Assistant and progressing
through the grades, e.g. to Junior Draughtsman, then to Draughtsman or
AssistantArt Director. Although this progression will take a number of
years, it is a crucial process during which you will gain the knowledge and
experience you require to become a good Art Director. If you study
film, television and theatre design you could also gain experience
working on low budget productions before progressing to junior roles on
television programs or feature films.