1. Wireless Broadband:
Delivering
The 21st Century for
Enterprise Users
Andres Carvallo, CIO
Austin Energy

2. Wireless industry to save
enterprises $600B
According to a recent study by Ovum, the wireless
industry will create 3 million jobs and save enterprises an
estimated $600 billion over the next 10 years. CTIA
commissioned the study. The industry supports 2.5
percent of all jobs in the US and contributed an
estimated $63 billion in taxes and fees to US
governments. Ovum qualified the numbers in the report
by adding that many companies did not want to reveal
the money they saved because of wireless, fearing it
may cause them to lose their competitive edge. The
report suggests the $600 billion figure could be higher.

3. Innovation Forces
“Critical Price” is often a psychological barrier threshold. A drop below
a certain price triggers a larger adoption of the technology.
Achieving this force establishes a real market for the technology.
“Critical Mass” is normally reached when you go from reading about a
technology to knowing people that actually use it.
“Displacement,” which usually follows the first two innovation drivers,
occurs when technology on the way up hits one on the way down
doing significantly more for about the same price.
“Near Zero Cost” leads to ubiquity of the technology as it reaches all
target markets; new products, services, and markets are built on top
of its original ubiquity and dominance.

4. Single Innovation Cycle
Maturity Peak
Capability
Adoption
Market Size
Growth Commodity
Cost ($)
Pioneer
Time

5. Multiple Innovation Cycles
Maturity Peaks
Adoption 1
Adoption 2
Market Size
Capability 1 Capability 2
Cost 1
Cost 2
Time

6. Wireless Internet
NETWORK-BASED CLIENT-BASED
TECHNOLOGY TECHNOLOGY
Carriers & Enterprises End-Users
Applications Content Personalization Games/Entertainment
E-mail/PIM/IM Client Browser
Games/Entertainment
Location Based Content
mCommerce/Vertical Content
Infrastructure E-Mail Services/Messaging Location Positioning
Carrier/Enterprise Access Operating System
Software Delivery Solutions
Security
Billing/Payment Systems
Location Positioning
Synchronization
Voice Technology
Network Wireless Network End User
Devices
Infrastructure Thin Clients Very Thin Clients
Internet working
Function Mobile
PDA
Smart Phones
PSTN Phones
Mobile
MSC
ATM
Origin
Network
Server
Mobile Clients Other Wireless Clients
Gateway
Content Service
Internet Node Base Laptops
Intelligent Station
TCP/IP Switch
Electronics &
Accessories PC

7. Wireless Technologies
WAN 400Mhz, 800Mhz,
802.20 900Mhz, 2.5G, 3G
(proposed)
MAN WiMAX (802.16),
Wi-Fi Mesh
MeshNetworks
LAN Wi-Fi
Wireless
Ethernet
Bluetooth
PAN
HomeRF
UWB (802.15)
Note: Backhole with Fiber and BPL.

8. Technology Paradigms
Open Standards
VOIP 802.20 ?
Ethernet Internet
Wired Wireless
Flarion OFDM
MeshNetworks
Sirius / XM Radio
Telephone CDMA GSM/GPRS
W-CDMA TDMA/EDGE
Telegraph
Broadcast TV
SatellitteTV
Broadcast Radio
MobiTek Pogsag / Flex
CDPD
Proprietary

9. Wireless Market Forces
• Treo users can access BlackBerry Connect
• Skype add ringtones, pictures to VoIP service
• MTV to launch content over Sprint's CDMA
• Microsoft, Palm launch Windows Treo
• Japanese handset makers set to launch TV cell
phones
• Dell to embed Cingular's 3G technology
• Skype signs first 3G carrier deal
• Sprint Nextel launches Sirius Satellite Radio
• China adds 3mm wireless users a month
• Verizon Wireless to embed EV-DO in notebooks
• Sprint launches Rhapsody Radio for cell phones
• Katrina intensifies 700 MHz spectrum debate

10. From Vertical to Horizontal
Historical Model New Model for
For Wireless Solutions Wireless Solutions
Content/ Disney, Viacom, Tivo, Digeo,
Applications Sony, Napster, Apple, BMG, …..
Microsoft, Google, Firefox, Yahoo,
Interfaces Apple, Linux,Opera, WebEx, ……
Intel, Cisco, Airspan, Aruba, Dell,
Intelligence Tropos, Silicon Labs, Freescale,…
Xdrive, Ximeta, Google,
Storage Gracenote, EMC, HP, IBM, …..
Google, Earthlink, Skype(eBay),
Network TowerStream, Clearwire, ……..

11. Wireless Broadband Co-Existence
802.16d
(2005)
802.11b
802.11g
802.11a
SOHO/
SOHO/
SOHO/
SMB/SME Enterprise
Hotspot
Hotspot SMB/SME
SMB/SME Residential
Residential
Residential
Metrozone
Metrozone
802.16e
(2007)
3G
Cellular
Suburban Urban
Rural

12. Consumer Applications
45 Under-Served
Mobile
40 SMS
email
Transportation
TV
Town/Maps Ring
Mobile
35 Ticket Tones
Banking
Reservation
Prediction of Future Use (%)
IM
Travel Reservation News/Weather
30
MMS
Commonly Used
Gift Certification
25 Credit Balance Restaurant Guide
Scheduler
Directory Service
20 Games
Segment Specific
Stock Trading Music
Free mail
15
Character Download
mCommerce
Sports News
Chat
10 Fortune-Telling
Recipe Communication Board Transaction Data Base
News Research Information Entertainment
5
Recruiting Information
Rent Information
0
0 10 20 30 40 50 60 70 80
Current Usage Frequency in Wireless Content (%)

13. Enterprise Applications
Truck for
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14. Future Utility

15. Utility Applications
Program Impact: Enhancements and Additions
Applications More Data
Outage Detection
AMR From Manual Reads to AMR
Interval Meter Reads
Load Profiles Energy Mgmt Services
Demand Usage Asset Management / Business Intelligence
Power Quality
Demand Response
Conservation
Load Shedding
Curtailment Status
Load as a Resource
Chiller Flow Data
TOU Rates
Critical Peak Pricing
Outage Notification
Customer
Billing Consolidation
Care Outage Status
Trouble Account Management
Off-Cycle Reads
Customer Loyalty Programs
Theft Detection
Distribution /
Mobile Data
Substation Outage Status
Reliability Enhancement / Outage Recovery
Circuit Status
Automation
T&D Planning
Substation Power
Quality Automated Controls
Security Video Surveillance Asset Protection
And Valued And Valued Added
Homeland Security
Services
Added Services Internet and VOIP

16. Enterprise Performance

17. Enterprise Support
Combine the NOC and
SOC into one.
Move support staff for
Clients, Servers, Apps,
Databases and
Networks to one site.

18. Wireless Market Predictions
• Mobile TV will Overwhelm 3G Networks by 2007
• Mobile Device Battery Market to Top $9.1B by
2010
• WLAN and VoIP Sales to Double by 2009
• Wireless Mesh Networks to hit $974.3M in 2009
• Municipalities to Spend $700M on WiFi by 2007
• Russian Wireless to hit $10.8B this Year
• Fuel Cells to Take off in 2006
• SMS to be Worth $50B by 2010
• Mobile Web Market to Hit $15.3B
• Mobile Middleware to Reach $1.3B

19. My own prediction
WiMax will dominate
wireless broadband by
2010, driven by early
success in the enterprise
market.

20. andres.carvallo@austinenergy.com