My presentation at ThinkVisibility3: Building A Successful Presence For Your Website In Social News

1. Building A Successful Presence
For Your Website
In Social News
Andrew Burnett
@andrewburnett
andrewburnett.com
Tuesday, 16 March 2010

2. Easy, right?
Tuesday, 16 March 2010

3. Easy, right?
• Make a new WP site
Tuesday, 16 March 2010

4. Easy, right?
• Make a new WP site
• Slap up some content
Tuesday, 16 March 2010

5. Easy, right?
• Make a new WP site
• Slap up some content
• Create accounts at StumbleUpon, digg & reddit
Tuesday, 16 March 2010

6. Easy, right?
• Make a new WP site
• Slap up some content
• Create accounts at StumbleUpon, digg & reddit
• Submit your site and…
Tuesday, 16 March 2010

7. Easy, right?
• Make a new WP site
• Slap up some content
• Create accounts at StumbleUpon, digg & reddit
• Submit your site and…
Tuesday, 16 March 2010

8. Easy, right?
• Make a new WP site
• Slap up some content
• Create accounts at StumbleUpon, digg & reddit
• Submit your site and…
If only it was that easy!
Tuesday, 16 March 2010

9. 2 Reasons It Didn’t Work
Tuesday, 16 March 2010

10. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
Tuesday, 16 March 2010

11. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
Tuesday, 16 March 2010

12. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
Tuesday, 16 March 2010

13. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
Tuesday, 16 March 2010

14. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
Tuesday, 16 March 2010

15. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
2. Your Site / Content
Tuesday, 16 March 2010

16. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
2. Your Site / Content FAILS
Tuesday, 16 March 2010

17. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
2. Your Site / Content FAILS - EPIC
Tuesday, 16 March 2010

18. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
2. Your Site / Content FAILS - EPIC
Tuesday, 16 March 2010

19. 2 Reasons It Didn’t Work
1. Spamming Social News Sites Is ANTIsocial
•Social!
•Community
•Be Active
2. Your Site / Content FAILS - EPIC
Our focus today.
Tuesday, 16 March 2010

20. Site / Content: The Basics
Tuesday, 16 March 2010

21. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
Tuesday, 16 March 2010

22. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
Tuesday, 16 March 2010

23. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
Tuesday, 16 March 2010

24. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
Tuesday, 16 March 2010

25. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
Tuesday, 16 March 2010

26. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
• Do 1000’s of other sites look the same?
Tuesday, 16 March 2010

27. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
• Do 1000’s of other sites look the same?
•Is your site’s content original?
Tuesday, 16 March 2010

28. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
• Do 1000’s of other sites look the same?
•Is your site’s content original?
• If it is not entirely original, does it offer more? Editorial
perspective?
Tuesday, 16 March 2010

29. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
• Do 1000’s of other sites look the same?
•Is your site’s content original?
• If it is not entirely original, does it offer more? Editorial
perspective?
•Does your content inspire endorsement?
Tuesday, 16 March 2010

30. Site / Content: The Basics
•Does your site / content conform to TOU / TOS
• These can change! Check regularly.
•Does your site look the part?
• Do 1000’s of other sites look the same?
•Is your site’s content original?
• If it is not entirely original, does it offer more? Editorial
perspective?
•Does your content inspire endorsement?
• If Social News users are going to vote on and share your
content you must inspire them to do it!
Tuesday, 16 March 2010

31. Content For Social News
Tuesday, 16 March 2010

32. Content For Social News
•Does your content fit your site’s niche?
Tuesday, 16 March 2010

33. Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
Tuesday, 16 March 2010

34. Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?
Tuesday, 16 March 2010

35. Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?
• Use bullets, images, videos, subheaders, good font size etc.
Tuesday, 16 March 2010

36. Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?
• Use bullets, images, videos, subheaders, good font size etc.
•Does your content inform, entertain or amaze?
Tuesday, 16 March 2010

37. Content For Social News
•Does your content fit your site’s niche?
• LOLCATZ R NOT IN BANK! KTHXBAI
•Is your content presented aesthetically?
• Use bullets, images, videos, subheaders, good font size etc.
•Does your content inform, entertain or amaze?
• Give your content a purpose!
Tuesday, 16 March 2010

38. Content For Social News
Tuesday, 16 March 2010

39. Content For Social News
Tuesday, 16 March 2010

40. Content For Social News
Tuesday, 16 March 2010

41. Your Site: Make It Attractive
(For Social News)
Tuesday, 16 March 2010

42. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
Tuesday, 16 March 2010

43. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
Tuesday, 16 March 2010

44. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
Tuesday, 16 March 2010

45. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
• Do your current readers use Social News?
Tuesday, 16 March 2010

46. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
• Do your current readers use Social News?
•Does your site allow itself to be framed?
Tuesday, 16 March 2010

47. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
• Do your current readers use Social News?
•Does your site allow itself to be framed?
• If your site breaks out of frames, how will you enable voting?
Tuesday, 16 March 2010

48. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
• Do your current readers use Social News?
•Does your site allow itself to be framed?
• If your site breaks out of frames, how will you enable voting?
•Are there plenty of “webbites” in your content?
Tuesday, 16 March 2010

49. Your Site: Make It Attractive
(For Social News)
•Is it easy to submit / vote your content?
• Have a strategy, have buttons.
•Will Social News disturb your audience?
• Do your current readers use Social News?
•Does your site allow itself to be framed?
• If your site breaks out of frames, how will you enable voting?
•Are there plenty of “webbites” in your content?
• Would it be possible to make quotable snippets of copy?
Tuesday, 16 March 2010

50. Showing-Off Your Best Bits
Tuesday, 16 March 2010

51. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
Tuesday, 16 March 2010

52. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
• Can you display related posts? Can you display “goldenposts”?
Tuesday, 16 March 2010

53. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?
Tuesday, 16 March 2010

54. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?
• Just a text link? Thumbnails?
Tuesday, 16 March 2010

55. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?
• Just a text link? Thumbnails?
•awesome content? consistently publish
Is it obvious that you
Tuesday, 16 March 2010

56. Showing-Off Your Best Bits
•Do you display other posts / articles to readers?
• Can you display related posts? Can you display “goldenposts”?
•How do you present other posts / articles?
• Just a text link? Thumbnails?
•awesome content? consistently publish
Is it obvious that you
• Will Social News users see other content that they’ll want to
endorse?
Tuesday, 16 March 2010

57. Good Ideas
Tuesday, 16 March 2010

58. Good Ideas
Tuesday, 16 March 2010

59. Good Ideas
Tuesday, 16 March 2010

60. Good Ideas
Tuesday, 16 March 2010

61. Great Ideas
Tuesday, 16 March 2010

62. Great Ideas
Tuesday, 16 March 2010

63. Great Ideas
Tuesday, 16 March 2010

64. Great Ideas
Tuesday, 16 March 2010

65. Great Ideas
Tuesday, 16 March 2010

66. The Possible
Tuesday, 16 March 2010

67. The Possible
Tuesday, 16 March 2010

68. The Possible
Tuesday, 16 March 2010

69. The Possible
•Are all of your posts “golden”?
Tuesday, 16 March 2010

70. The Possible
•Are all of your posts “golden”?
• Display links to other “golden” posts to Social News users.
Tuesday, 16 March 2010

71. The Possible
•Are all of your posts “golden”?
• Display links to other “golden” posts to Social News users.
•Are you active on Social News?
Tuesday, 16 March 2010

72. The Possible
•Are all of your posts “golden”?
• Display links to other “golden” posts to Social News users.
•Are you active on Social News?
• Say hi to others from the same Social News sites you’re active
on.
Tuesday, 16 March 2010

73. If you do it right…
Tuesday, 16 March 2010

74. If you do it right…
Tuesday, 16 March 2010

75. If you do it right…
trak.ly
Tuesday, 16 March 2010

76. If you do it right…
trak.ly
@andrewburnett - design / development
Tuesday, 16 March 2010

77. If you do it right…
trak.ly
@andrewburnett - design / development
@the_emecks - digg & su.pr links (plus a metric fuckload of shite at no extra cost)
Tuesday, 16 March 2010