How to Get Started in Social Media for Art League City
Â
Getting down to business with social media
1. Getting down to businesswith social media Rolla Area Chamber of Commerce | Fall Regional Business Conference October 20, 2010 Presented by: Andrew Careaga Missouri University of Science and Technology
4. Social media is⌠â Wikipedia: âa shift in how people discover, read and share news, information and contentâ â user-generated â âarchitecture of participationâ
5. Social media is not⌠â another marketing channel â a substitute â merely an option â a complete waste of time
8. 2010 Social Media Marketing Industry report, reported in Inc. online, April 23, 2010 (www.inc.com/news/articles/2010/04/how-social-media-helps-small-business.html)
12. 73 percent reported a significant rise in search engine rankings
13. 48 percent said social media reduced their overall marketing expenses2010 Social Media Marketing Industry report, reported in Inc. online, April 23, 2010 (www.inc.com/news/articles/2010/04/how-social-media-helps-small-business.html)
14.
15. Marketing isnât going to go away. Nor should it. But it needs to evolve rapidly and thoroughly, for markets have become networked and now know more than business, learn faster than business, are more honest than business, and are a hell of a lot more fun than business. The Cluetrain Manifesto
19. Old Spice Man on YouTube: www.youtube.com/user/OldSpice
20.
21. Jack Dorsey: St. Louis native, Missouri S&T alum, Twitter co-founder
22. Jack Dorsey has more followers on Twitter (1,586,915) than The New York Times has subscribers (951,063)@jack followers on Twitter as of July 2, 2010; New York Times subscribers as of March 31, 2010
23. Diving in ⌠âLike skydiving, a lot of learning comes from doing.â Brad J. Ward, co-founder, BlueFuego.com, âSkydiving Into the Social Web,â Squaredpeg.com, Jan. 6, 2010
24. But before you dive in⌠Are you ready? Research Planning Resources Cartoon courtesy of @debrasanborn
25. Research Who are your customers? What are they doing online? Where are they going online?
26. Research: Socialgraphics Where are your customers online? What are their social behaviors online? What social information or people do they rely on? What is their social influence? How do your customers use social media in the context of your business? Adapted from Charlene Li and Jeremiah Owyang, Social Strategy: Getting Your Company Ready,â April 14, 2010 (www.slideshare.net/jeremiah_owyang/social-strategy-gettingcompanyreadyapr14final)
27. 5 keys to social media success Listen Add value Respond Do good things Keep it real Adapted from Aliza Sherman, âRevisiting 10 Golden Rules of Social Media,â Web Worker Daily, Jan. 5, 2010, http://webworkerdaily.com/2010/01/05/revisiting-10-golden-rules-of-social-media/
67. Know whatâs already workingBeware the bandwagon Understand your audience(s) Feed the beast
68. Missouri S&Tâs limited presence Facebook â www.facebook.com/MissouriSandT Joe Miner on Facebook â www.facebook.com/JoeMiner Twitter â www.twitter.com/MissouriSandT YouTube â www.youtube.com/MissouriSandT Flickr â www.flickr.com/MissouriSandT St. Patâs on Flickr â www.flickr.com/stpatsbestever Delicious â www.delicious.com/MissouriSandT No MySpace. No LinkedIn.
69.
70. The social media cheat sheet www.thenextweb.com/shareables/2010/03/07/the-social-media-cheat-sheet/
71. The social media cheat sheet www.thenextweb.com/shareables/2010/03/07/the-social-media-cheat-sheet/
72. Source: Charlene Li and Jeremiah Owyang, âSocial Strategy: Getting Your Company Ready,â April 14, 2010 (www.slideshare.net/jeremiah_owyang/social-strategy-gettingcompanyreadyapr14final)
80. Location as platform âIn a perfect world, these location-based social networks would act like browsers, able to see and post interoperable location-based data from and to any platform.â Marshall Kirkpatrick, âFoursquare Launches Location Layers â This Is Big,â ReadWriteWeb.com, July 6, 2010
87. Its easy to get stuck in the past when you are trying to make a good thing last -Neil Young 12/21/2012 Courtesy of Mark Greenfield (@markgr)
88. Thank you! Andrew Careaga Director of Communications Missouri University of Science and Technology acareaga@mst.edu Twitter: @andrewcareaga or www.twitter.com/andrewcareaga Higher Ed Marketing blog: http://highered.prblogs.org
Editor's Notes
ANDY â These are the guiding principles for developing a social media policy(The last point about protecting the university extends to its brand identity as well)