"Social Media 101" presentation to the Missouri S&T Chancellor's Council, Feb. 3, 2010

1. Social Media 101 Chancellor’s Council Feb. 3, 2010 Andrew Careaga Missouri S&T Communications

3. user-generated content

5. a substitute for other marketing/ communication

6. merely an option

8. Social media is… social!

9. Gary Hayes, personalizemedia.com www.personalizemedia.com/garys-social-media-count/

10. Jack Dorsey: St. Louis native, S&T alum (ECE), Twitter co-founder

11. Jack Dorsey has more followers on Twitter (1,570,000) than The New York Times has subscribers (1,039,031)

12. Social media (r)evolutionthe last 11 years 1999 2001 2003 2004 2005 2006 2009

13. Social media: still growing up 1999 2010 Blogger Wikipedia Facebook Twitter Google Wave

16. 2007

17. Name Change Conversations

18. eConnection

19. “Hello” campaign

20. Facebook, Twitter

21. 2008

23. Social networks: Facebook is tops

24. How trustworthy is social media? Source: Hobsons Domestic Research Report 2009-2010, cited by KarlynMorissette, www.doteduguru.com, Oct. 22, 2009

25. 5 keys to social media success Listen Add value Respond Do good things Keep it real Adapted from Aliza Sherman, “Revisiting 10 Golden Rules of Social Media,” Web Worker Daily, Jan. 5, 2010, http://webworkerdaily.com/2010/01/05/revisiting-10-golden-rules-of-social-media/

26. Create a social media listening post Monitor what’s being discussed in social media

27. Listen + respond + add value + do good

28. Twitter saves the day!

32. Know what’s already workingBeware the bandwagon Understand your audience(s) Feed your creation

36. Measures (metrics)

37. Management

38. Resources

39. Content (type and source)

42. Management and resources Who is the social media “owner” for your department? How do you allocate time and staffing?

44. User-generated?

45. Tone?

46. Frequency?

47. Interactive!

49. Personal?

52. Know what’s already workingBeware the bandwagon Understand your audience(s) Feed the beast

53. Missouri S&T’s limited presence Facebook – www.facebook.com/MissouriSandT Joe Miner on Facebook – www.facebook.com/JoeMiner Twitter – www.twitter.com/MissouriSandT YouTube – www.youtube.com/MissouriSandT Flickr – www.flickr.com/MissouriSandT St. Pat’s on Flickr – www.flickr.com/stpatsbestever Delicious – www.delicious.com/MissouriSandT No MySpace. No LinkedIn.

54. 3. Understand your audience

57. In their own words (tweets) As a current student I find that the value of the twitter feed is the instant access to information for safety and fun facts... ...but also being able to interact and spread that information without worrying about email lists, spam, etc. Umm I think Twitter is byfar the fastest way to receieve information, ie-> The Death of Michael Jackson I found out by Twitter before any email or Newscast had been made, so for Missouri s&t I think if they want to inform people quickly they can easily

58. In their own words (tweets) “The most value of the twitter acct is i can get updates about my future college and the FB site is that i can get even more info about S&T” “I mostly use social networking for keeping in touch with my friends, so being able to interact with Missouri S&T on Twitter made it seem more personal, like I wasn't just a face in the crowd. Using Twitter to contact my future college was also very convenient, as I'm constantly engaged in it thanks to my iPhone and other technologies.”

59. 4. FEED YOUR CREATION (but not too much)

60. Status updates: how much is enough? 50 most engaging Facebook fan pages: 11-13 posts/month 1 update every other workday Source: BlueFuego.com

61. Don’t make it harder than it has to be

62. What’s next? Social media goes mobile

63. What’s next? Social media goes mobile + local Nearby tweets

64. What’s next? Augmented reality

65. What’s next? ?