1. Plum Deluxe Advertising Kit
THE PLUM DELUXE
PHILOSOPHY IS THAT
LIFE IS WORTH SAVORING.
COME AND JOIN US!
Contact:
andy@plumdeluxe.com

2. Just a few of the Things We Love
Fresh Air, Fresh Perspectives.
Local. Food. Drink.
Quality.
Feeling Great.
Cozy. Colorful.
Unique. One-of-a-Kind.
Our mission is to share all the little ways today can be celebrated.
Travel. Home. Style. Goods. Food. Drink. Lifestyle. Health.

3. Our readers are unique individuals,
but we’ve seen some trends…
73% of readers are female. 65% of readers are affluent 60% of readers are based
six-figure earners. in North America.
We assume the men are And they are very careful & The rest are in Europe & other
here, looking over their deliberate with their budgets. English-speaking countries.
shoulder.
55% of readers have a 90% of readers are in their 67% of readers do not
college education. late 20s – early 40s. have children.
Many have a money-making We don’t discriminate based Ok, we had nothing to do with
side gig or own a business. on age – all are welcome. that, we swear. No, honestly!
Information is based on both internal analytics and external data (Comscore, Lijit).
Figures accurate as of January18th, 2012.

4. Fast Facts and Figures
Founded in 2007
100,000+ Monthly Visitors
20,000+ Twitter Followers
12,000+ Facebook Fans
550+ Featured Articles

5. Your Brand: In the Plum Deluxe Spotlight
Our branded content campaigns give you
brand awareness in front of affluent,
quality-seeking consumers.
Wouldn’t it be nice to build relationships with
consumers who are making more deliberate
choices about what they buy/use?
“Thank you very much - this content campaign was perfect.”
- Firdaus Rana, Small Luxury Hotels of the World

6. Why Branded Editorial Sponsorship?
“The point of branded content is not to sell things. It is to forward initiatives
& ideas through thoughtful, levelheaded writing & multimedia. This is a
much grander goal than…beating the other guy to the click.”
- Lydia Leavitt, JWT New York
"Branded website content is more trusted than paid search advertising."
- Nielsen State of the Media US Digital Consumer Report, 2012
“58 percent of consumers said they trust editorial content more than most
other forms of web marketing.”
- Nielsen Global Trust in Advertising, 2012
“I just loved the quality and tone of all of your
content - very clever, honest, engaging.”
- Roxanne Darling, Visit Lanai, Hawaii

7. The Pleasure is Ours…
 Our Branded Content package places your brand
right into our editorial schedule. Content is:
Aligned with our ongoing content focus areas and
monthly inspirational themes
Handcrafted by an expert writer selected by our editorial
team in collaboration with you
Educates/Inspires readers while introducing your brand &
adding value to the conversation. We don’t publish fluff.
Subjected to our top-shelf quality standards
Promoted via our email and social marketing channels to
all of our digital subscribers

8. Keep the Conversation Going
 For year-long content campaigns (12+ articles
under agreement), we re-package content into
curated focus areas, such as round-up articles,
photo galleries, and other highlights.
We’ll work with you to choose what’s best for your
campaign and tied into our editorial calendar
We like to think of it as truly “being a part of the family.”

9. Let’s Get Started
Plum Deluxe exclusively partners
with distinctive, relevant brands and businesses.
Get in touch for an invitation - let’s get the
conversation started:
 andy@plumdeluxe.com
 (503) 482-8658