Pitch your research to increase funding opp(tto) rev 1
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Presentation to Universities in Ireland on how to pitch/present their research ideas to a business audience
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Pitch your research to increase funding opp(tto) rev 1
- 2. “ Pitch your Research to Increase Funding Opportunities ” (Overcome the curse of knowledge) Andrew C. Keogh Aristo Connect 2 Grow
- 3. A study conducted by AT&T and Stanford University revealed that the top predictor of professional success and upward mobility is how much you enjoy and how good you are at public speaking. In this study the single best question to predict high earnings was, " Do you enjoy giving speeches?" Will what we are doing help my career?
- 6. Create Trust
- 7. Connect 2 Grow
- 8. Brendan Kennelly Prof. of English at Trinity College says----- There are two requirements for learning, “ ask questions and have fun”
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- 18. Who ate the Frog?
- 20. Create Your Story STACK
- 22. What’s the Story (Keep it Plain)
- 24. Tell a Story Niklas Zennstrom
- 25. America v Europe
- 37. My contact details: www.aristo.ie [email_address] http://ie.linkedin.com/in/andrewckeogh Office: 353 (0)18208552 @aristoc2g Mobile: 353 (0) 87 2569241
- 39. Speak the Language of Audience www.aristo.ie
- 40. “ Pitch your Research to Increase Funding Opportunities ” (Overcome the curse of knowledge) Andrew C. Keogh Aristo Connect 2 Grow
- 41. Who ate the Frog?
- 47. Connect 2 Grow www.aristo.ie K I S S $ Problem -Solution
- 48. Business Model use metaphors, we are like;
- 49. Competition Why are you different /better / displace
- 51. Executions & Milestones www.aristo.ie “ If you can do it, it ain't braggin”. Dizzy Dean Baseball pitcher
- 62. My contact details: www.aristo.ie [email_address] http://ie.linkedin.com/in/andrewckeogh Office: 353 (0)18208552 @aristoc2g Mobile: 353 (0) 87 2569241
- 63. “ A gossip talks about others, a bore talks about himself, a salesman talks about his product – and a brilliant conversationalist talks about you.” Andrew Keogh
Editor's Notes
- Be the one that they are interested in talking to The one that they are excited by
- When we use the language of our industry/jargon we feel we are one of the gang. When presenting to external sources we need to have people feeling included not excluded, if you are going to be successful at pitching include people avoid jargon and language of your industry Tell the story of Italian holiday
- Explain the basics by telling the story of Paul O’Connell and the Munster team or of Graham McDowell (G- Mac) Sports people always talk about getting the basics right. The same applies to presenting the basics are – open: get attention, close: tell the audience how they are better. Between Open and Close use one of 5-6 tried and trusted formats. This evening I will give you the format for Pitch talk.
- In the body of your talk you cannot make no more than three key points. Ideally one key point would be best but this requires a great deal of bravery. So that people will understand your business ideas you can use any of the following in the body of talk: analogies, demonstrations, examples, facts, statistics, testimonials.( but not all of them) Reminder “data overload is the greatest failing when trying to communicate with your audience” Andrew C. Keogh
- KISS is an anachronism for keeping it simple stupid However, I would suggest that this should be ‘keep it simple and you will earn Dollars!’
- With regard to the financial slide if you feel you should put one in, I believe they should not be too detailed. If you include a lot of detail it just leads to awkward and difficult questions which you may not know the answer to as financials are guesswork at best. Some mistakes I have seen presenters make when pitching to venture capitalists, they look for too much, they are currently doing little or nothing and tell us they will be doing 15 million sales in 18 months. too small: they tell us that the product has been approved by major multinational and is in use by them and then look for a 20 K investment A rule of thumb that I’ve heard serial entrepreneurs suggest is that if you forecast doubling your sales figures over the first three or four years that’s generally acceptable and realistic.