20. Futura
Myriad Pro
Garamond
Bodoni
Lubalin Graph
Clear, objective, modern. Cold,
impersonal, boring.
Geometric
Modern yet human. Wishy-washy
and insincere.
Frutiger, Optima, Verdana
Classic, traditional.Old Style
Jenson, Bembo, Palatino
Stylish, dynamic. Too conspicuous to
be classic, too stodgy to be modern.
Modern
Didot, Baskerville, Times New Roman
Distinctive. Conspicuous. Urban
sophistication meets tech nerd.
Slab Serif
Clarendon, Rockwell, Courier