In this presentation at #MRUShift Joanne O'Connell and Jeff Nelson talk about the various ways to find marketing, brand and competitor data. We then present a model for collecting measures, calculating metrics and developing charts to analyze the data.
1. Spy Tactics & Marketing
Metrics
Joanne O'Connell and Jeff Nelson
2. Spying all the Way to the
Bank
• How can I steal Nick's laptop?
• Who is spying on me?
• What about competitors?
• Why is this strategically important?
• Where do I start?
3. How can I steal Nick's laptop?
http://www.truthdig.com/eartotheground/item/raytheon_creates_social_media_spy_software_video_20130213/
4. Who is spying on me?
For Cheap Spies:
• Hubspot
• Optify
• ActiveConversion
• Google Analytics
• LeadLander
5. Who is spying on me?
For Well Funded Spies:
• Radian6
• Sysomos
• Ubervu