This presentation is about Anduro Marketing and what we do. We offer 3 types of services: search engine optimization, pay-per-click campaigns and social media campaigns. We have been in business since 2001 and have worked with over 400 clients. We love what we do and we are good.

1. The Power of Online Marketing

2. 2 Anduro Value Increase traffic to website Generate leads for sales force Boost sales from online sources

3. 3 Customers – 400 to Date

4. 4 Increase Visitor Traffic www.Paisley.com Used with permission

5. 5 Advertising Spends Traditional is decreasing Online is increasing Total will catch-up to 2008 levels http://www.emarketer.com/Article.aspx?R=1007539

6. 6 Marketing Growth Areas Online is increasing Traditional is decreasing http://www.emarketer.com/Article.aspx?R=1007416

7. 7 Marketing Priorities ROI is becoming increasing more important Social media is important but still experimental http://www.emarketer.com/Article.aspx?R=1007564

8. 8 Online Marketing Strategies Paid Keywords Ads (PPC) Natural Rankings Linking Campaigns Social Media Marketing Press Releases Website Analysis

9. 9 Pay-per-Click Campaigns

10. 10 Pay-per-Click Platforms Google AdWords Facebook Business.com Yahoo Search Marketing (minimal) Bing (minimal)

11. 11 Natural (Organic) Rankings

12. 12 Natural Positions

13. 13 Link Example

14. 14 Detecting Backlinks Use www.seo-browser.com Advanced Mode / Link Stats / Yahoo Backlinks

15. 15 Linking Campaigns Business directory listings Authoritative links (articles) Bookmarking Paid text links (no longer) Press releases Blogging campaigns

16. 16 Social Networking http://www.marketingvox.com/web-20-awesome-for-integrating-brand-and-direct-marketing-038349/

17. 17 Social Media Advertising http://www.emarketer.com/Article.aspx?R=1007446 http://www.emarketer.com/Article.aspx?R=1007540

18. 18 Why Social Media? http://www.emarketer.com/Article.aspx?R=1007430

19. 19 Social Media Buzz

20. 20 Online Press Releases

21. 21 Google News

22. 22 Website Analytics

23. 23 Google Analytics: Keywords

24. 24 Summary of Strategies Dominate paid positions Dominate natural positions Keyword Research Optimize Website Linking Campaigns Website Analytics Publish regular eNewsletter Regular online press releases Generate buzz on social networks (blog, video, pictures, reviews, comments)

25. 25 5 Point Inspection Google PageRank: www.prchecker.info/check_page_rank.php Alexa Traffic Rank: www.alexa.com Estimate of Traffic (works for > 5K/mon): www.trafficestimate.com Backlinks on Yahoo: http://siteexplorer.search.yahoo.com/ Use www.seo-browser.com to access Show Inlinks “except from this domain” Marketing Effectiveness: www.websitegrader.com – use %

26. 26 Questions? Questions?