Hi Everyone These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know! Andy

1. Needmoreclicks.com
Online Marketing Seminar
8th August 2012
andy@needmoreclicks.com
@seodoncaster
Tel: 01724 455 450
Mobile: 07887 580 852

2. My Aim…
To give you simple ideas
that make a difference to
your online presence

3. • Introductions
• Why Do We Need SEO?
• Natural v PPC
• On Page SEO – Finding & using the right
keywords
• Off Page SEO – Building Links & Social Media
• Google Places
• PPC (Google Adwords)
• KPI’s & Measurements
• Wrap Up & Questions

4. What is SEO (Search Engine
Optimisation), web site optimisation,
online marketing, internet marketing?
The process of increasing the amount of
visitors to a web site by ranking high in the
search engine results, pay per click
advertising or social media followed by
maximising site conversions

5. Why Do We Need SEO?
But be careful chasing top spot!

6. How We View Search Results

7. Typical Search Results Page

8. Local Searches

9. What do we do?

10. The right keywords – where’s the crowd?
Pick a fight you can win

11. How do we do Keyword Analysis?
• Google Keyword Tool
• Google Suggest
• 3rd Party Tools e.g. Market Samurai
• Customers / Suppliers / Staff
• Themes & Categories

13. Keyword Evaluation
• Google Free Keyword Tool
• Google Insights
• 3rd Party Tools - WordTracker, Market Samurai

14. Page Title – Very Important
Page Description sits
‘behind the page’ but forms
part of the search snippet
Headings (H1, H2…)
The right content
Images Need Alt Tags

15. Search Snippets
Page Title – Very Important
~65 Chars
Page URL
Page Description
~165 Chars
These are all sales
opportunities, make
sure you have calls
to action

16. What to do with Keywords
•Page Titles, Page Descriptions, Headings
•Website Copy, write compelling content & keep it
current
•Keyword in the 1st & last sentence of the page, bold
the first one
•Within Image Alt Tags
•Within Anchor Text for internal pages
•Make sure each page is different

17. On Page SEO – Making The Page Relevant
• Remember Google likes relevancy – the
more up to date the better
• The link to landing page must be seamless
• For Natural Results & Especially Google
Adwords
• Review Google Guidelines
• Let’s look at your websites

18. Keywords are just the start!

19. Off Page SEO
• What does this mean
• How to get links
• Forums, Video, Blogs, Social Media
• LinkedIn
• Twitter
• Facebook
• ‘Keyword Cloud’

20. Google Likes Links
• One of the most important factors in
getting ranked
• Inbound links to your website
• Incredibly Important
• From ‘authority sites’
• The more the better
• Use the right Anchor Text – a mix of
keyword and generic e.g. ‘Click Here’

21. • Link to ‘deep pages’ within your website
not just the Home Page
• Use a variety of sources
• How to measure your links:
Majestic SEO

22. Google Places
If you sell locally, use Google+ Places – its free and gets
you to the top of the local search results

25. Using Video

26. Social Media – What is it?

27. Social Media Facts
• If Facebook was a country it would be the
world’s 3rd largest
• 80% of Twitter usage is on mobile devices
• 25% of search results for the top 20 brands are
links to user generated content
• 90% of consumers trust peer recommendations
The consumer is now in control of your brand!

28. How to use Social Media
• Remember, Google Likes Links
• Use Social Media sites to generate links to your
web site
• To grow a community around your products and
services
• To allow friends to recommend you to their
peers
• Combine Online & Offline Strategies

29. What’s Missing?

30. • Add Social Media buttons to your email
signature
• Make them prominent on your website
• Run competitions
• Use printable vouchers
• Build an email list
• Don’t spam, send them something they’ll
want to read

31. Blogs In More Detail
• Why set up a blog?
• Built within your site or stand alone,
keyword based domain (.co.uk)
• Using Wordpress
• Keeping it updated
• Page structure
• Plugins

32. Social Media Flow
WWW
Different connection points on the web for you

33. Pay Per Click Marketing (Google Adwords)
• Why Paid Search?
• Set up & Structure
• Ad Groups
• CTR & Landing Pages
• Goal Conversions
• Reports

35. Website House Keeping
• Google Analytics
• Google Webmaster Tools
• Google Sitemaps

36. KPI & SEO Measurement
• Why?
• What can we measure?
• Google Analytics
• How do we measure?
• What is important your business?

37. Wrap up
• Online Guides
• Blog
• Support
• Q&A