The Isle Networking Club SEO Presentation 18 April 2012

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This is the presentation I gave last wednesday for those of you that were there and want the slides or if you know anyone that could'nt make it or had to leave before the presenation. We covered what you as a local business can do to get more visibility online.

Tecnología Noticias y política

Needmoreclicks.com
SEO Presentation
18th April 2012

andy@needmoreclicks.com
@seodoncaster
Tel: 01302 515 335
Mobile: 07887 580 852

Agenda

• Why do we need SEO?
• How do people find me / what keywords should I use?
• Getting visibility online

 My website
 Google Places
 Social Media

• Measuring what you’re doing

Why Do We Need SEO?

But be careful chasing top spot!

The right keywords – where’s the crowd?

BUT…………Pick a fight you can win

How do we do Keyword Analysis?

• Google Keyword Tool
• Google Suggest
• 3rd Party Tools e.g. Market Samurai
• Customers / Suppliers / Staff
• Themes & Categories

Keyword Evaluation
• Google Insights

• 3rd Party Tools - WordTracker, Market Samurai
• Look at the Google Top 10 yourself!

What do I do with keywords once I have them?

Page Title – Very Important

Page Description sits
‘behind the page’ but forms
part of the search snippet

Headings (H1, H2…)

The right content

Images Need Alt Tags

Search Snippets

Page Title – Very Important
~65 Chars

Page URL

Page Description
~165 Chars

These are all sales
opportunities, make
sure you have calls
to action

On Page SEO – Making The Page Relevant

• Remember Google likes relevancy – the
more up to date the better
• The link to landing page must be seamless
• Google Likes Links - one of the most
important factors in getting ranked
• Inbound links to your website

Google Places
If you sell locally, use Google Places – its free and
gets you to the top of the local search results

Example

• Add Social Media buttons to your email
signature
• Make them prominent on your website
• Run competitions
• Use printable vouchers
• Build an email list
• Don’t spam, send them something they’ll
want to read

KPI & SEO Measurement

• Why?
• What can we measure?
• Google Analytics
• How do we measure?
• What is important your business?

Website House Keeping
• Google Analytics

• Google Webmaster Tools
• Google Sitemaps

• How to measure your links: Majestic SEO

Questions?

See More at
www.needmoreclicks.com

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The Isle Networking Club SEO Presentation 18 April 2012

1. Needmoreclicks.com SEO Presentation 18th April 2012 andy@needmoreclicks.com @seodoncaster Tel: 01302 515 335 Mobile: 07887 580 852

2. Agenda • Why do we need SEO? • How do people find me / what keywords should I use? • Getting visibility online  My website  Google Places  Social Media • Measuring what you’re doing

3. Why Do We Need SEO? But be careful chasing top spot!

4. How We View Search Results

5. Google Places

7. What keywords do I use?

8. The right keywords – where’s the crowd? BUT…………Pick a fight you can win

9. How do we do Keyword Analysis? • Google Keyword Tool • Google Suggest • 3rd Party Tools e.g. Market Samurai • Customers / Suppliers / Staff • Themes & Categories

10.

11. Keyword Evaluation • Google Insights • 3rd Party Tools - WordTracker, Market Samurai • Look at the Google Top 10 yourself!

12. What do I do with keywords once I have them? Page Title – Very Important Page Description sits ‘behind the page’ but forms part of the search snippet Headings (H1, H2…) The right content Images Need Alt Tags

13. Search Snippets Page Title – Very Important ~65 Chars Page URL Page Description ~165 Chars These are all sales opportunities, make sure you have calls to action

14. On Page SEO – Making The Page Relevant • Remember Google likes relevancy – the more up to date the better • The link to landing page must be seamless • Google Likes Links - one of the most important factors in getting ranked • Inbound links to your website

15. Google Places If you sell locally, use Google Places – its free and gets you to the top of the local search results Example

16. • Add Social Media buttons to your email signature • Make them prominent on your website • Run competitions • Use printable vouchers • Build an email list • Don’t spam, send them something they’ll want to read

17. Using Video

18. KPI & SEO Measurement • Why? • What can we measure? • Google Analytics • How do we measure? • What is important your business?

19. Website House Keeping • Google Analytics • Google Webmaster Tools • Google Sitemaps

20. • How to measure your links: Majestic SEO

21. Questions? See More at www.needmoreclicks.com

The Isle Networking Club SEO Presentation 18 April 2012

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