1. Andrew
Millar
MAY
2013
A
mixed
bag
of
inspira9on
for
you
to
feed
on
BRAIN
FOOD

2. XMONTHX 2013
BRAIN
FOOD
On the menu:
NIKE PHOTOID • INNER
EAR • MÖBIUS AHHHH
• MAGIC MIRROR • OFF CUTS
WONDEREUR • THE OFFICE
IS DEAD • HUGGIES
TWEET PEE • SOCIAL
ROULETTE • 1:AM •

3.
hEp://photoid.nike.com/generator.htm
Nike PHOTOid
Use
your
Instagram
photographs
to
create
your
own
Nike
Airmax
trainers.
The
app
selects
colours
from
the
selected
image,
and
gives
the
op9on
of
four
different
created
combina9ons
to
purchase.
Evidence
of
increased
personalisa9on,
in
which
users
are
provided
with
a
framework
to
adapt
something
to
become
their
own.
BRAIN
FOOD

4.
hEp://www.amplifon.co.uk/interac9ve-­‐ear/index.html
Inner Ear
A
digital
ear,
demonstra9ng
the
inner
workings
of
your
ears.
Simple
point
and
click
interac9ons
that
reveals
further
informa9on.
Poten9ally
worth
exploring
in
regards
to
developing
a
Drinkaware
app
–
in
which
users
can
explore
their
body
to
see
the
nega9ve
effects
of
alcohol,
and
receive
9ps
on
how
to
make
themselves
feel
beEer
the
day
aUer
a
big
night.
BRAIN
FOOD

5.
hEp://www.ahhhhhhhhhhhh.com/
Möbius Ahhhh
Campaign
from
Coca-­‐Cola
in
which
users
travel
through
a
collec9on
of
never-­‐ending
‘ahhhhhhs’
–
represen9ng
the
sa9sfac9on
one
feels
when
drinking
a
coke.
Hardly
ground-­‐breaking,
however
the
website
sustains
user
engagement
and
has
a
simple
share
mechanism
for
visitors
to
broadcast
over
social
channels.
BRAIN
FOOD

6.
hEp://www.dvice.com/2013-­‐4-­‐26/magic-­‐mirror-­‐lets-­‐you-­‐
try-­‐fully-­‐interac9ve-­‐virtual-­‐clothes
Magic mirror
A
magic
mirror
that
digitally
maps
virtual
clothing
over
the
user.
The
mirror
is
fully
responsive,
following
the
movement
of
users
organically.
Users
can
interact
with
the
mirror,
scrolling
through
a
selec9on
of
items
and
create
combina9ons
of
their
own.
BRAIN
FOOD

7.
hEp://www.itsnicethat.com/ar9cles/off-­‐cuts-­‐write-­‐up
Off Cuts: Tate
Modern workshop
A
publishing
workshop
at
the
Tate
Modern,
open
to
visitors.
Users
were
provided
with
a
selec9on
of
media,
in
which
they
could
create
their
own
booklet.
An
interes9ng
exercise
in
workshop
facilita9on,
which
we
unfortunately
missed
on
aEending!
BRAIN
FOOD

8. hEp://wondereur.com/
BRAIN
FOOD
Wondereur
Part
magazine,
part
gallery,
part
shop
-­‐
lovely
way
of
'ge_ng
to
know'
ar9sts
through
interac9on
and
content
explora9on.
Users
could
find
out
the
meaning
behind
works,
in
which
they
could
unlock
limited
edi9on
items
for
purchase.

9. hEp://www.theofficeisdead.co.uk/
The Office
is dead
Collabora9ve
online
space
for
ar9sts
to
exhibit
their
work.
Users
can
explore
the
exhibi9on
through
a
web
browser,
similar
to
searching
on
Google
Street
View.
Poten9al
exhibitors
can
download
an
up-­‐to-­‐date
floor
plan
to
see
what
space
is
available,
in
which
they
can
apply
to
rent.
BRAIN
FOOD

10. hEp://www.pse.com/2013/05/diaper-­‐tweets-­‐
change.html#.UY0FIJWekZ8.twiEer
BRAIN
FOOD
Huggies
Tweet Pee
No
more
checking
the
baby’s
nappy
to
see
if
it
9me
for
a
change
–
this
nappy
sends
out
tweet-­‐like
no9fica9ons
when
it
needs
renewing.
Useful
product/service
system,
which
could
poten9ally
be
used
further
to
sustain
further
brand
engagement.

11. hEp://socialrouleEe.net/
Social Roulette
Play
the
game
of
chance
with
your
digital
life.
5
in
6
chance
that
you
will
receive
a
survival
message
to
proudly
share
with
your
social
groups,
however
there
is
1
in
6
chance
your
account
will
be
completely
deleted.
Anyone
up
to
the
challenge?
Please
get
in
touch
if
so…
BRAIN
FOOD

12. hEp://1amsf.com/mobile/about-­‐mobile/
BRAIN
FOOD
1:AM
1:AM
is
an
app
that
combines
street
art
with
crowd-­‐sourcing
to
created
the
world’s
first
street
art
planorm.
Users
can
photograph
art,
in
which
they
then
upload
and
geo-­‐
tag
on
the
planorm,
allowing
other
users
to
find
the
works
for
themselves.
This
is
a
great
example
of
using
user
content
to
create
a
historic
overview
of
a
medium,
turning
urban
landscapes
into
explorable
galleries.

13. COME
AGAIN
SOON
BRAIN
FOOD