I gave a presentation at the Hawaii Social Media Summit in Honolulu, Oahu. I'm not much for unnecessary bullet points, so you really had to be there! ;-)

1. Reputation Management 50 Tactics, in 50 Minutes, for the 50th State

2. About Me CEO of Trackur.com Coauthor of Radically Transparent Editor of MarketingPilgrim.com Photojournalist for GoVisitHawaii.com

3. Foundation

4. 1. Goals

5. 2. Audit

6. 3. Assets

7. 4. Weaknesses

8. 5. Resources

9. 6. Stakeholders

10. 7. Channels

11. Build

12. 8. First Impressions

13. 9. Press Room

14. 10. Media List

15. 11. Dot Org?

16. Boh.org

17. 12. Profiles Knowem.com

18. 13. Local GetListed.org

19. 14. Fan Page

20. 15. Promotions =

21. 16. Congruence

22. Manage

23. 17. Character “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.”

24. 18. Employees

25. 19. Website

26. 20. Google

27. 21. Blogs

28. 22. Reviews Perfect response!

29. 23. Facebook

30. 24. Twitter

31. 25. PR

32. 26. Influencers Klout.com

33. 27. Multimedia

34. Monitor

35. 28. What?

36. 29. Who?

37. 30. Competitors

38. 31. Industry

39. 32. Onsite

40. 33. Calls

41. 34. Centers of Influence

42. 35. Alerts google.com/alerts

43. 36. Twitter search.twitter.com

44. 37. Dashboards trackur.com

45. 38. Outsource

46. 39. Disseminate

47. 40. Take Action!

48. Repair

49. 41. Wake Up! Over the next 5 years, 83% of companies will face a crisis that will negatively impact their share price by 20% to 30% – source: Oxford-Metrica

50. 42. Be Prepared

51. 43. Assess

52. 44. Kala maiia‘u

53. 45. Transparency

54. 46. Consistency

55. 47. Humility

56. 48. Recurrence

57. 49. Defamation Book ‘emDanno! Defamation one!

58. 50. Secret Weapon

59. Mahalo! AndyBeal.com @andybeal andybeal@gmail.com 919-816-2106