Web design as a profession is still in its infancy and and we\'re only just started to scratch the surface. Rather than trying to re-invent the wheel, we\'d be wise to look around us and draw inspiration from more established industries. There are obvious correlations between what we do and the built environment, so the field of architecture is a natural target. In fact, we already use terms such as information architect to describe a portion of what we do and techniques like design patterns which have their roots in the architectural world. During this talk, Andy will guide you through some of the core architectural concepts that relate to the web. He\'ll look at how architects attempt to guide human behaviour through the physical spaces they create and how we can bring some of these practices into our own daily lives. By the end of this talk you should have a new found appreciation for the field of architecture and never look at buildings quite the same way again.

1. Architecting human behaviour

2. Amsterdam Library
www.flickr.com/photos/shifted/2355408671/

3. Beautiful Atrium
www.flickr.com/photos/mollyali/2569273306/

4. Signposting everywhere
www.flickr.com/photos/shifted/2356242256/

5. Downstairs cafe
www.flickr.com/photos/moosterbroek/1711605223

6. Big, shopping mall like escalators
www.flickr.com/photos/studies_and_observations/2612828427/

7. Intimate spaces
www.flickr.com/photos/piet_musterd/2731778912/

8. Full of people in contemplative reading
www.flickr.com/photos/funtik/1636716387/

9. Upstairs restaurant
www.flickr.com/photos/shifted/2355420535/

10. Juice bar, pizza bar and stir-fry bar
www.flickr.com/photos/shifted/2355422525/

11. An amazing public space
www.flickr.com/photos/shifted/2356242922/

13. Architecture isn’t just about the physical building
www.flickr.com/photos/shifted/2356242922/

14. It’s about the space in between...

15. quot;Architecture is the thoughtful
making of spacequot; - Louis Kahn

16. And how people use that space
http://flickr.com/photos/monkeyone/239220380/

17. Brighton Library
http://www.flickr.com/photos/blahflowers/2892115490/

18. Lewin’s equation
B=ƒ(P,E)

19. Context of use
http://flickr.com/photos/squeakymarmot/2293398178/

20. Otherwise your projects will fail
www.flickr.com/photos/nualabugeye/2037697106/

21. Where does a building fit into the ecosystem?

22. Where does your site fit into the web?

23. Architects create scale models...
http://flickr.com/photos/sarflondondunc/2667304390/

24. and blueprints...
www.flickr.com/photos/cardoso/2197507288/

25. Shops use planograms and customer flows

26. Some even create prototypes to test layouts
http://www.flickr.com/photos/chanc/1393398173/

27. and obviously we create wireframes and prototypes

28. Winchester Mystery House
www.flickr.com/photos/roxsm/1210487743/

29. Shearing layers

30. Navigation
http://flickr.com/photos/philgyford/466328637/

31. Some navigation is implicit
www.flickr.com/photos/bunny/2540431589/

32. Airport navigation is contextual
http://flickr.com/photos/shenghunglin/379202336/

33. Some navigation is built into the fabric of the building
www.flickr.com/photos/joannaforever/116669029/

34. Navigation is about flow
http://www.flickr.com/photos/sea-turtle/2369726343/

35. Pave the cow paths
http://www.flickr.com/photos/larskflem/2472709843/

36. Casinos are designed to maximise duration
www.flickr.com/photos/schlaus/2617561443/

37. Subversive navigation
www.flickr.com/photos/jolevine/475818444/

38. Discovery and revelation
http://www.flickr.com/photos/travisnobles/1800251951/

39. Moo
www.flickr.com/photos/superciliousness/58444598/

40. Architects have the idea of patterns

41. Gateways
http://flickr.com/photos/fatboyke/2924188735/

42. Promenades
http://flickr.com/photos/fatboyke/2924188735/

43. Small public squares
http://flickr.com/photos/driek/395683458

44. Market of many small shops
http://www.flickr.com/photos/jasmic/1472319885/

45. Whole Food Market is designed for exploration
www.flickr.com/photos/shankbone/2800620360/

46. The map is not the territory
http://www.flickr.com/photos/davegoodman/22229755/

47. www.andybudd.com
www.clearleft.com
info@andybudd.com