SportingPulse is currently a fragmented brand with inconsistent branding across its products. The document proposes consolidating SportingPulse and its related brands under a single master brand to simplify and strengthen the brand. It outlines guidelines for referring to products by their full name or module name only, without acronyms. Examples provided are positioning existing brands like LeagueNet and PayMySport as powered by SportingPulse. It also discusses redesigning the network to have consistent branding elements like fonts, headers, and color palette to complete the visual identity.