3. Twitter Management Strategy
Increasing your digital Klout, Influence and Followers
Apply the following strategies to both your personal and business
Twitter accounts.
5. Follow everyone who follows you
• Use the website http://tweepi.com/ (free product) to filter everyone who
follows you who you don’t follow, and use the tool to follow them back.
6. Content
• Produce as much original content as possible. Re-tweet, but put more
effort into creating content and having your own personal opinion. Use
links where possible to your website or social media assets.
4. Twitter Management Strategy
3. Engagement
• Engage with the right people. Participate in as much conversation as
possible. Search your interest categories to find the right people.
4. Follow
• Follow the right people. Social Star will provide a list of people to follow
and engage with or search #tags for people credible in those areas.
5. Offline Relationships
• Build offline relationships with influencers in the social space. Schmooze
them, and they will re-tweet your comments.
5. Twitter Management Strategy
1. # Tags
• Join the conversation using # tags. If you attend industry event, most likely
they will have official # tags. They will be available on event websites and
promoted during events. Follow relevant people who tweet about the topic
you are tweeting about and engage with them.
7. @ Mention Influencers
• @tag mega influencers in your posts. You can’t direct message them but
you can @tag them, they will see you have tagged them and they may
publically RT a reply. This is a good tactic to increase Klout and increase
followers.
6. Twitter Management Strategy
8. Quotes
• Inspirational and famous quotes (especially in your industry) are the most
re-tweeted content on Twitter.
2. Always Active
• If you stop tweeting for just a number of days, your influence will go down.
10. Un-follow people who don’t reciprocate
• If you follow people in the field, and if they ad no benefit of content or don’t
follow you back, un-follow them. You can discover everyone who you
follow, but who does not follow you by using the tool http://tweepi.com/
7. Twitter Management Strategy
11. Recognition
• Publically thank people for re-tweets, and ask them more questions for
further engagement.
12. Trends
• Follow the Twitter trending topics and if relevant, make comment, use the
#tag..
3. Pictures
• Pictures get re-tweeted more frequently If you post photos and video. Use
the Tout application on your iPhone to do 15 second video posts to Face
book and Twitter.
4. Buffer
• You can use http://bufferapp.com to give you quotes or schedule tweets
for free.
8. Want professional help?
Visit Social Star www.socialstar.com.au
dave@socialstar.com.au
andrew@socialstar.com.au
Follow us on Twitter @social_star_
David Tragardh @davidtragardh
Andrew Ford @sirford
WE DELIVER MORE TWITTER FOLLOWERS...
