1. Enterprise 2.0:
How to manage business through the digital
revolution
Tuesday, 15 November 2011
2. Who are we?
A research, development and digital training company
We help business manage the shift from
analogue to digital
Tuesday, 15 November 2011
3. Presentation:
What is Enterprise 2.0
How to manage digital disruption
Case Studies
Business Benefits
Tuesday, 15 November 2011
4. What is Enterprise 2.0?
“......the use of social software platforms
within companies, or between companies
and their partners or customers”
Andrew McAfee
Associate Professor, Harvard Business School
Tuesday, 15 November 2011
5. What is Enterprise 2.0?
Enterprise 2.0 creates competitive advantage through
interactive and collaborative business models. In this
sense, Enterprise 2.0 is not a vision for the future, but today’s
reality. It has become a business imperative.
James Conner, COO, Oracle
Tuesday, 15 November 2011
6. Some facts and Figures:
72 of the top 100 DOW companies have E2 Strategies
4 of the top 100 FTSE companies have E2 Strategies
Tuesday, 15 November 2011
18. “I don’t really know
you’d have to ask our
Marketing team”.
Tuesday, 15 November 2011
19. “F**k knows. Its something
the young people do..but it
seems to work”.
Tuesday, 15 November 2011
20. The Digital Revolution disrupts ...
Work
Business Planning
Business Processes
Communications
Collaboration,
Supply Chains
Markets
Technology
Tuesday, 15 November 2011
21. Enterprise 2.0
...its not just about technology!
Tuesday, 15 November 2011
22. ...is about people
“Communications tools don’t get socially
interesting until they get technologically
boring”
Clay Shirky (Here Comes Everybody: The Power of Organising Without Organizations)
Tuesday, 15 November 2011
23. The Digital Revolution requires ...
Planned organisational change..
Its about...
People, Process, Training, Technology
Tuesday, 15 November 2011
24. Case Studies
So how have businesses been
embracing Enterprise 2.0?
Tuesday, 15 November 2011
26. Knowledge Management and Internal Comms
“Social Media now makes sense. We’ve developed a Wiki to
capture and manage our knowledge. We’ve rebuilt our
Intranet as a Social Platform - as a central point of Knowledge
Management, communication and collaboration. We’ve
trained people and are beginning transformed our business.”
Clive Memmet
Manchester CoC
Tuesday, 15 November 2011
28. New Product Development
Scapa is a worldwide leading manufacturer of bonding
products and adhesive components for applications in
the electronics, medical, industrial and transportation
markets. UK and Group headquarters located in
Ashton under Lyne.
Tuesday, 15 November 2011
29. New market entry: Healthcare
Solution: Undertake Digital Advantage Evaluation to
understand both capacity and potential of their
organisation.
Tuesday, 15 November 2011
30. New market entry: Healthcare
Solution: Undertake Digital Advantage Evaluation to
understand both capacity and potential of their
organisation.
Results:
- International Management Meetings now prepared and
undertaken using
- Engagement of focus groups of Healthcare workers to develop
and design new adhesive wound dressings.
- Plus this allowed Scapa to launch adapted product line into a
market worth £ 1.3m pa
Tuesday, 15 November 2011
31. “..with a huge variety of adhesives on the
market ...the strategic use of these tools have
allowed us to prioritise new products for new
markets at minimal expense.”
Barry Andrew
Global Commercial Director
Tuesday, 15 November 2011
33. PLM Overview
Business
Strategy
Portfolio
NPD Sales Plan
Plan
BOMs Manufacturing
Plan
Suppliers Production
Logistics Sales
Plan
Tuesday, 15 November 2011
34. Social PLM
PLM Overview
Business
Strategy
Portfolio
NPD Sales Plan
Plan
BOMs Manufacturing
Plan
Suppliers Production
Logistics Sales
Plan
Tuesday, 15 November 2011
35. Social PLM
PLM Overview
Business dynamic position
Strategy for employees to
engage with
Portfolio
NPD Sales Plan
Plan
BOMs Manufacturing
Plan
Suppliers Production
Logistics Sales
Plan
Tuesday, 15 November 2011
36. Social PLM
PLM Overview
working in
virtual project Business dynamic position
teams Strategy for employees to
engage with
Portfolio
NPD Sales Plan
Plan
BOMs Manufacturing
Plan
Suppliers Production
Logistics Sales
Plan
Tuesday, 15 November 2011
37. Social PLM
PLM Overview
working in
virtual project Business dynamic position
teams Strategy for employees to
engage with
Portfolio
NPD Sales Plan
Plan
BOMs Manufacturing
Plan
relationship
management
Suppliers Production
through digital Logistics Sales
Plan
involvement
Tuesday, 15 November 2011
38. Social PLM
PLM Overview
working in
virtual project Business dynamic position
teams Strategy for employees to
engage with
Portfolio
NPD collaborate Sales Plan
Plan
on BOM /
material
generation
BOMs Manufacturing
Plan
relationship
management
Suppliers Production
through digital Logistics Sales
Plan
involvement
Tuesday, 15 November 2011
39. Social PLM
PLM Overview
working in
virtual project Business dynamic position
teams Strategy for employees to
engage with
Portfolio
NPD collaborate Sales Plan
Plan
on BOM /
material the ability to
generation comment on what they
BOMs Manufacturing are working on
Plan
relationship
management
Suppliers Production
through digital Logistics Sales
Plan
involvement
Tuesday, 15 November 2011
40. Where do I start?
Lockheed Martin
Tuesday, 15 November 2011
41. “Think big, start small, move fast”
Lockheed Martin
Tuesday, 15 November 2011
42. You need an Enterprise 2.0 plan
Tuesday, 15 November 2011
43. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Tuesday, 15 November 2011
44. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Undertake a detailed assessment of your:
Tuesday, 15 November 2011
45. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Undertake a detailed assessment of your:
business
• business vision and objectives
Tuesday, 15 November 2011
46. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Undertake a detailed assessment of your:
business
• business vision and objectives
people
• connectivity, culture & communications
Tuesday, 15 November 2011
47. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Undertake a detailed assessment of your:
business
• business vision and objectives
people
• connectivity, culture & communications
technology
• ICT infrastructure
Tuesday, 15 November 2011
48. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Get a Complete Picture
Undertake a detailed assessment of your:
business
• business vision and objectives
people
• connectivity, culture & communications
technology
• ICT infrastructure
Benchmark your digital competence
Tuesday, 15 November 2011
49. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Create a plan
Based on analysis of your organisation we:
Tuesday, 15 November 2011
50. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Create a plan
Based on analysis of your organisation:
• Select appropriate enterprise 2.0 tools
Tuesday, 15 November 2011
51. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Create a plan
Based on analysis of your organisation we:
• Select appropriate enterprise 2.0 tools
• Identify key personnel and activities
Tuesday, 15 November 2011
52. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Create a plan
Based on analysis of your organisation we:
• Select appropriate enterprise 2.0 tools
• Identify key personnel and activities
• Devise a pilot programme
Tuesday, 15 November 2011
53. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Create a plan
Based on analysis of your organisation we:
• Select appropriate Enterprise 2.0 tools
• Develop a paper prototype
• Identify key personnel and activities
• Identify KPIs
• Develop ROI framework
Tuesday, 15 November 2011
54. Your Enterprise 2.0 Plan
step 1 -------- step 2 ---------- step 3
Implement your plan
• Implement the plan
• Inspire & train key personnel
• Place community manager
• Evaluate & monitor
• Ensure your return on investment
• Roll out...
Tuesday, 15 November 2011
55. Specific Solutions include:
Integrated Digital Business Strategies
Internal and external Communication Strategies
Adoption of useful Web and Mobile Apps
Internal and external Collaboration Groups
New jobs - Community Managers
Usable and Useful Intranets/Dashboards
Data Visualisation Tools
Make Media Projects
Tailored Training
Data Analytics
Tuesday, 15 November 2011
56. Demonstrable Business Benefits
Effective Employee, Supplier, Customer Engagement
Vastly Improved Knowledge Management
Improved Internal and External Communication
Improved Internal and External Collaboration
‘Open’ Innovation,
Increased Productivity
Improved Profit
Tuesday, 15 November 2011
57. Q and A
Digital Changes Everything…
www.thewhiteroom.co
Tuesday, 15 November 2011
58. Web Resources
enterprise2.com
brainyard.com
melcrum.com
Tuesday, 15 November 2011
59. How not to adopt a digital media strategy..
Tuesday, 15 November 2011
