The document discusses using social networking to engage parents and sustain a 21st Century Community Learning Center (21st CCLC) after-school and summer program called CROP. CROP serves over 1,200 students across 16 rural school districts. It faces challenges with funding, parent involvement, and communication due to its large geographic area. A new partner, NYCON, aims to provide training to develop a social networking model to improve communication, involvement, and fundraising to help sustain CROP for the long term. The document provides examples of how CROP can use tools like Facebook, blogs, and Constant Contact to connect with families, gather feedback, promote events, and build community to support the program.

1. 21 st CCLC: Model for Sustainability and Engagement Kris Kaschak, Director ONC BOCES CROP [email_address] Andrew Marietta, NYCON Regional Manager [email_address]

5. Harnessing Social Networking for Success

6. http://nyconsocialmediainfo.wikispaces.com/CROP No Handouts?! What Kind of Workshop is This?

10. Connect & Communicate

11. The Internet has made distances shorter and the world smaller. http://www.internetworldstats.com/emarketing.htm

12. How will we use Social Networks?

16. BethKanter .org Includes Journal (text) Video (vlogs) Screencasts Podcasts Photos Widgets Tag Cloud (and more!) How do you engage a community? 90% Lurk 9% Respond 1% Post 18 month “turn around”

18. I (heart) Google

21. Create Community Connect & Communicate Position CROP as resource Support Families & Children Raise $$$$$$ Inform & Educate Marketing & Branding Listen