2. Creating an engaging and interactive website
with Social Media and RSS Integration

3. Disclaimers:
• We don’t advocate
specific tools - We do
advocate this type of
communication – it’s not
going anywhere.
• We’re not social media
experts, we’re “what
works” experts

4. Why should we care
about Social Media
and RSS?

5. Because 3 of 4 Online
Americans use some
form of social media.

6. Social Media Is…
• A way to position you as a leader in your market.
• Something that must be authentic.
• A way to connect to a younger and different audience – but
not as young as you think (the average Twitter user is 41,
Facebook 35).
• A low cost, effective, trackable way to reach new people
• Something that requires dedicated empowered staff time.

7. Social Media is about
Permission Marketing – not
Interruption Marketing.
“Permission marketing is the privilege
(not the right) of delivering anticipated,
personal and relevant messages to people
who actually want to get them.”
-Seth Godin, Marketing Guru

8. Establish yourselves as
Thought Leaders
• Using a combination of White Papers, RSS
and Social Media your expertise can be
easily disseminated and you can be
recognized as leaders in your field.

9. The Benefits of Blogging
• Positions you as
experts in your field
• Makes your site
attractive to search
engines
• Allows you to engage
your clients and
customers in a
conversation that is
mutually beneficial

10. Active Blogging
Actively telling a story
and engaging in a
conversation with
constituents.
Passive Blogging
Using a blog to store
information you are
already creating; News,
PR, Events, etc.

11. Blogs use RSS
Which means Using RSS (Really
Simple Syndication) you can make
your information subscribe-able,
share-able and tap-able by other
social media tools.

12. Get Viral - YouTube

13. Instead of investing in
TV air time, invest in the
production of a series
of viral videos or video
promotions which get
your message out.
Have your website
feature automatic feeds
of the videos.

14. Connect with FaceBook

15. Facebook is another
way to reach out to
your constituency.
Create constant
opportunities for
discussion.
You can tie your news
and events blog to your
facebook page
We can specifically
target individuals based
on age, occupation,
location and interest to
advertise to.

16. Let’s talk business - LinkedIn

17. You can create Groups
in LinkedIn and invite
your members to be a
part of it, which means
your logo on their
LinkedIn Pages. Once
you have a membership
group we can reach out
to the members with
communications.
We can target specific
industries and age
groups with targeted
ads on LinkedIn.

18. E-newsletters

19. E-Newsletters
Affordable, user friendly
ways to communicate with
your constituents.

20. e-Newsletters
• Keeps you in regular contact with customer.
• Permission – people have requested information so
your marketing is targeted rather than scattershot.
• Even if your open rate is low – they are still being
branded.
• It’s inexpensive – and it drives people to your
website.

21. Are you a Twit?

22. Twitter is a way to
keep in regular
contact with your
tribe and another
way to be
accessible to your
constituents.

23. So what’s the catch with all
this stuff?

24. Bad News
It takes a little
time, effort,
consistency and
patience. Good News
Social Media can be
used to reach new
audiences with little
cost and high return.

25. Promote Your Social Media
If you build it, They most certainly will NOT come – Unless – you tell them to.
• Print ads
• Radio & TV
• Brochures
• Newsletters
• E-newsletters
• Business cards &
letterhead
• E-mail signatures
• Everything else!

26. You have to invest to get the return
• Recognize Web as a
priority
• Devote staff hours
• Find ways for users to
contribute
• Get creative
• Empower Employee(s)

27. Thank you.
Our website: VibrantCompany.com
Bijoy Datta, Director of Client Relations: bijoy@vibrantcompany.com