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Enterprise Convergence
 how consumer technology is
  changing the way we work
                          Andy Piper, IBM
                     Social bridgebuilder
                   http://andypiper.co.uk
Key Trends

1. Social Everything
2. Virtual Environments
3. Connectivity Everywhere
Twitter:
#CRIM2010
Twitter:
#CRIM2010
Social Networking Everything
People are social
Events are social
Everything online
 is now social...
Source: Nielsen NetView, Feb 2009
Virtual Environments
“Gamification”
 David Helgason, CEO Unity
Connectivity Everywhere
Connections
everywhere
http://www.flickr.com/photos/dugbee/841976228
Everything in
 “the cloud”
The impact of “consumer”
technology on Enterprise IT?
prosumer (n)
pró-sume-!r "


        As defined by Frank Kenney:
          “professional consumers”

             Alternative term (mine):
“self-confident technology adopters”
iPad Frenzy Will Pass Business Users By
It's the most eagerly awaited tablet launch
since Moses, but business geeks will struggle
to justify getting one on the corporate IT
budget, says Peter Judge

Peter Judge
January 28, 2010




                          Apple iPads Will Be Used At Work
                          Users will take their iPads to work, despite
                          the doubts of IT managers who still don't
                          trust Apple's iPhone, a survey has found

                          Michelle Maisto
                          March 26, 2010
http://flickr.com/photos/ian_d/30859899/
     http://flickr.com/photos/earlg/304373180/
http://flickr.com/photos/dailysnap/360147199/
• Consider transparency
• Be ready to blur the boundaries
• Trust a more social, technology-
 savvy workforce
Social:
   Web
Technology
  People
 Business
Connect

              http://twitter.com/andypiper
                  http://andypiper.co.uk
             http://slideshare.net/andypiper




               I’m an IBMer
Let’s build a Smarter Planet

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