A 1/2 day workshop looking at ways that small businesses can make effective use of web marketing

1. Guerrilla e-marketing Join the r-evolution

2. The Zimmers 4.7m viewings in 12 months

3. Guerrilla e-marketing Join the r-evolution

4. 120,500 viewings in 9 months

5. Guerrilla e-marketing Join the r-evolution

6. The Large Hadron Collider rap 4.9m viewings in 8 months

7. Guerrilla e-marketing Join the r-evolution

8. Microsoft Comercial 2m viewings in 5 months

9. Guerrilla e-marketing Join the r-evolution

10. 700,000 viewings in 12 months How they build the Triumph Rocket III

11. Guerrilla e-marketing Join the r-evolution

16. Guerrilla e-marketing Join the r-evolution

17. Noah – A picture a day for 6 years 12,500,700 viewings in 2 years

18. Guerrilla e-marketing Join the r-evolution

19. Media Masterclass Foundation Business Link client Transferring ideas to actions

20. Guerrilla e-marketing Join the r-evolution

21. If Carling ran the Driving Test Business Link client Transferring ideas to actions

22. Guerrilla e-marketing Join the r-evolution

23. Halloween Zombie Makeup Business Link client Transferring ideas to actions

24. Guerrilla e-marketing Join the r-evolution

26. House Keeping – FIRE!!!!!

27. House Keeping - Comfort

28. House Keeping – Peace Keeping

34. Introduction – Andy Poulton, IT Specialist

39. £ Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG

41. Anytime Anyplace Anywhere

42. The Rudiments The right name The right site

44. Choosing a name – The Good www.diy.com www.bbc.co.uk www.cadbury.co.uk www.wispa.co.uk www.formula1.com www.tesco.co.uk

45. Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk

46. Choosing a name – The Ugly www.speedofart.com

47. Choosing a name – The Ugly www.whorepresents.com

48. Choosing a name – The Ugly www.penisland.net

49. The Rudiments The right site

50. Design Rudiments #1 Speed

52. Design Rudiments #2 Easy to navigate

54. Design rudiment No. 3 Compelling Content WHY? Visitors don’t read – they scan Visitors need to “get it” almost instantly Visitors need to know you can meet their needs Visitors need to know WHY they should use you Visitors need to TOLD what to do

55. Grab the Attention A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION

56. Marketing – what we know In 1873, John Wanamaker, father of the department store said 50% of marketing works We don’t know which 50% …… .however, this is the traditional view in a pre-internet world!

57. Marketing – what we know Everything on the internet can be measured You just have to know how If it can’t be measured – it’s probably not worth doing

58. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search

60. Social Networks

65. Social Networks – Build your profile Have a good look around and see how things work Set up an account and build your profile

66. Social Networks – Build your profile

67. Social Networks – Build your profile Have a good look around and see how things work Set up an account and build your profile Look for “friends” to invite and link with Post to your wall

70. Business Networks

72. Business Networks – 6 Degrees of Separation

73. Business Networks

74. Business Networks

78. Viral Marketing – How & Why 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2m

79. Viral Marketing

81. Britain’s Got Talent Susan Boyle Over 70m viewings in 1 week

85. Video Marketing

86. Video Marketing

87. Social Networks – YouTube case study www.beadsbylili.com North Wilts based (Chippenham) Launched November 2005 Selling beads for jewellery on line Working from home Features self produced video tutorials Videos posted to YouTube Was a “featured video” on global YouTube home page Video views jumped from 24,499 to 232,389 in 24 hours Website visitors jumped from 200 / day to 3,000 per day for 3 days

89. Your Video Video Marketing

92. Email Marketing

94. Why Email Marketing? It’s Not Expensive

95. Why Email Marketing? It’s Effective

96. Why Email Marketing? Sector Sent Delivery Open Rate CTR Response B2C Acquisition 100% 91% 29% 27% 6% B2C Retention 100% 91% 32% 28% 12% B2B Acquisition 100% 88% 32% 25% 4% B2B Retention 100% 90% 37% 30% 13% Source – DMA Email Marketing Benchmarks Survey

101. Email Marketing – Measure by Measure

107. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say

108. It’s really easy to set up and run a blog 1/ Sign up 2/ Choose a look 3/ Get typing

109. Blogging – Where www.blogger.com www.wordpress.com www.typepad.com www.movabletype.com

111. TWITTER

113. Twitter – This year’s Media “Big Thing”?

114. Twitter – This year’s Media “Big Thing”?

115. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search TWITTER Twitter – Genuine Internet “Next Big thing”

116. Twitter – The Emperor’s New Clothes

118. Twitter – Micro Blogging or Social Networking

119. Twitter – Updating 140 Characters only Applications SMS Web Email iPhone SmartPhone

120. Twitter – Who International companies Cisco IBM Dell Informational Services Nasa Marketing Donut Startup Donut Respected News Services BBC CNN Daily Telegraph Swindon Evening Advertiser Celebrities Demi Moore Oprah Stephen Fry Jonathan Ross Britney Spears Small Businesses William Grant – FoxGrant Warren Cass – Business Scene Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consulting Politicians Anne Snelgrove David Drew Jim Knight Kerry McCarthy Parmjit Dhanda

121. Twitter – In Business

122. Twitter – How Go to www.twitter.com

123. Twitter – How Write a short profile

124. Twitter – How Find People to Follow

125. Twitter – How Retweeting – Going Viral on Twitter 579 912 ------ 1,491 1,491 30,744 ------ 32,235

127. Andy Poulton Business Link M: 07966 547146 E: andy.poulton@businesslinksw.co.uk Thank You